For those of you who have just the one website promoting your business online and yet have several programmes, products or specific workshops on offer, having a dedicated domain for each programme, product or workshop can make your marketing messages work more effectively (as well as helping your search engine optimisation).

It is a great short cut to having lots of mini-sites created, as well as keeping your online visitor within your one site.

Let me give you an example.  You may be promoting a particular workshop called Creative Minds.  You have the page on your website listing the dates, times, agenda, testimonials, etc but that page url may be something like this:  www.YourBizName.co.uk/workshops/creativeminds.html

Quite a link if you are using this page to send people to in your marketing.  Too long a link in an email as it could easily be broken in the received version.  Too long a link to look good on a printed leaflet.  And far too long for people to remember if you are telling them.

Register www.CreativeMinds.co.uk – something short and snappy which people can type easily – and set up your web host to re-direct the traffic to the dedicated page on your website (it’s called domain mapping).

Hey presto, you have an effective marketing message.