Do long sales letters really work?

Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer.  And it’s usually punctuated with dozens of [...]

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Is your website telling your visitors what they should be doing?

When you set about getting a new website up and running, what are the things you feel you have to consider?  Is it the colour scheme that you want?  Is it the look and feel of the images?  What about the site navigation? That’s important isn’t it?  Your site visitors need to know how to [...]

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Buy a dedicated domain for your individual products

For those of you who have just the one website promoting your business online and yet have several programmes, products or specific workshops on offer, having a dedicated domain for each programme, product or workshop can make your marketing messages work more effectively (as well as helping your search engine optimisation). It is a great [...]

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Have you finished your website yet?

You spend a few sessions with a web designer or graphic designer, write your copy and get it published. Tah-Dah! It’s live. Your website is complete!

But actually your website work has only just begun. A website is NOT something that just gets ticked off from your marketing list. A website is actually an evolving tool which needs to be nurtured, cared for and grown to keep up with your business.

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