How much have you spent on training programmes over the past year?

Coaches, trainers and other personal development experts are very good at spending their money on learning new skills and techniques.  Nutritional therapists, complementary therapists and hypnotherapists too.  And NLP courses are a perfect example of how many consultants spend their money.

But why do you spend your money on these training courses?  Is it because that by having another skill or technique (or even initials to put after your name on your business card) means that you will be able to attract more clients and customers to your business?

Well, I hate to break it to you, but investing in hundreds (and sometimes thousands!) of pounds on learning new skills and techniques will NOT cause the client flood gates to suddenly open.

If you want to learn a new skill because you are geniuenly interested in it, then go for it by all means.

But if you want to learn a new skill so that you can attract new clients, then stop before you hand over your credit card.

Offering new skills and techniques may just cause confusion as you end up with a huge menu of services, trying to be everything to everyone.  Investing in your marketing strategies, techniques and systems could  just have a far higher return on your investment.

So, next time you find yourself looking at a new training programme, just make sure you are doing it for the right reasons.  You may find that investing that money in to market research, understanding your customer better and developing more effective and efficient marketing systems will go a lot further!