How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
Testimonials: What makes an effective testimonial for your business?
Testimonials can be the most powerful marketing copy written for your business. In fact, if all you have on a leaflet or website are testimonials alongside your contact details, you won’t go far wrong in attracting plenty of leads. But what makes one testimonial stand out from others? Why do some just fall flat and yet [...]

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