There are umpteen numbers of social networks out there to choose from. There are the obvious big ones, such as Facebook, LinkedIn and MySpace but once you start searching around, you soon realise there are many other, smaller and more focused one to explore.

But join too many and there is the danger that you get sucked in to the time-wasting vortex.

And let this time-wasting vortex put you off social networks altogether and you could be over-looking a huge marketing opportunity for your business!

Decisions, decisions – which one should you belong to?

Believe it or not, there is one simple question that will clarify this problem for you.

And that question is: Which social networks do your potential clients belong to?

This may should obvious but too many business owners make decisions over social networks based on their own personal experiences.

“Facebook is full of kids sharing drunken party photos”

“LinkedIn is only for people looking to get head-hunted”

“MySpace is great for free music downloads but that’s about it”

Just because this is your “perception”, it may not necessarily be the “reality”.

So before you make any decisions about which social networks may work for your business, take a moment (and preferably several!) to ask your clients which networks they belong to.

After all, your marketing efforts are NEVER about you! They are always about your clients :O)