Are you being honest enough about money?
When you started up your own business, you were probably full of enthusiasm. You may have felt like you had the power to change the world; you wanted to make things better for your clients. But have you fallen in to the trap of discounting your services to clients you feel can’t afford you? Have [...]
Are you being explicit enough with your clients?
When you want to make an offer to your client, it feels easier to make a soft approach. You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?” After all, you [...]
Why marketing a small business has nothing to do with selling
Why is it that when we have something to offer our clients and our customers, the harder we try to sell it, the less likely people are to buy it? People like to buy things but they hate being sold to and this is why marketing really has nothing to do with selling. Selling is [...]
What if we called long sales letters something else?
Yes, oh yes! It’s obvious from yesterday’s comments on my article “Do long sales letters work?” that most of you hate them. And yet you still recogonise that this is the way generally adopted to sell products or services online. It’s interesting. We hate to be sold to and yet we love to buy. No [...]
Do long sales letters really work?
Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer. And it’s usually punctuated with dozens of [...]
When is the right time to sell?
Imagine standing at an event and someone comes over to say hello. You shake hands and you both introduce yourself. The other person asks what line of business you are in and you tell them. You politely return the favour and this is when the floodgates open! You end up being talked at for 10 [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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