How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
Business Referrals – how do you ask for them?
You know that asking for business referrals is good thing, don’t you? But how to go about asking for them can be an entirely different kettle of fish. One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients is to stop asking: “Do you know of anyone who [...]
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