Are you being explicit enough with your clients?
When you want to make an offer to your client, it feels easier to make a soft approach. You don’t want to scare them off so you decide to outline what your services or your products are and finish off with a “If you are interested, why don’t you get in touch?” After all, you [...]
Why marketing a small business has nothing to do with selling
Why is it that when we have something to offer our clients and our customers, the harder we try to sell it, the less likely people are to buy it? People like to buy things but they hate being sold to and this is why marketing really has nothing to do with selling. Selling is [...]
Does the size of your mailing list really matter?
Everyone seems to be focused on numbers at the moment, don’t they? How many followers can you get on Twitter? How many friends can you collect on facebook? How big is your network on LinkedIn? How big does your mailing list need to be before you can make any sales? Numbers, numbers, numbers! It seems [...]
What if we called long sales letters something else?
Yes, oh yes! It’s obvious from yesterday’s comments on my article “Do long sales letters work?” that most of you hate them. And yet you still recogonise that this is the way generally adopted to sell products or services online. It’s interesting. We hate to be sold to and yet we love to buy. No [...]
Do long sales letters really work?
Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer. And it’s usually punctuated with dozens of [...]
Reviewing & monitoring your marketing is boring, right?
Everyone always seem hungry for new ideas on how to attract clients do their business, don’t they? They want to know the latest web-tool to use, the next social networking site, the new way of reaching out to a new target audience. But how many of you take the time to step back and review [...]
Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
Whether you are just starting up your own business or have been working for yourself for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your business, but also to keep you on track. And despite common misconceptions, a marketing plan is [...]
Marketing Drip-Feed is Essential for Small Business Success
As we still face recession headlines, there will be no doubt that one of the reasons why some businesses will survive and others fail, will be the consistency of their marketing. Many self-employed professionals have relied on referrals over the past few years. They have built up a strong reputation and enjoyed a steady flow [...]
Is your brand more important than your clients?
Pick up any glossy magazine or national newspaper and you can find any number of adverts shouting out at you to grab your attention. But take a closer look at many of these adverts and you’ll find that most of them actually haven’t grabbed your attention at all. The majority of adverts you glaze over [...]
How a nail technician training room got me started marketing workshops
When marketing live events and workshops, the biggest cost and hit to your profit line is often the venue. It can be tough when you have made the decision to start offering group sessions, only to fall at the first hurdle – the conference day delegate rate! The traditional conference hotel or business centre can [...]
Free Updates!
Practical, No-Nonsense
Marketing Advice
you will really want in your inbox!
Sign Up Today!
Web Tech Marketing Club
Recent Comments
Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
2 Comments