How to get talked about when you are not in the room
Networking is one of the most effective forms of marketing, especially when you run your own business. Even with the explosion of sites such as Facebook and LinkedIn, nothing quite beats being able to get in front of “real” people, shaking them by the hand and having a face-to-face conversation. But, let’s be honest here. [...]
If you were a washing powder, which one would you be and why?
No, this is not an audition for Blind Date (been there, done that!!) but actually a great question to ask yourself to help you market your products or services. I am re-reading Michael Gerber’s “E-Myth Revisited” again – something I recommend everyone who runs their own business to do at least once every 18 months [...]
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