What if we called long sales letters something else?
Yes, oh yes! It’s obvious from yesterday’s comments on my article “Do long sales letters work?” that most of you hate them. And yet you still recogonise that this is the way generally adopted to sell products or services online. It’s interesting. We hate to be sold to and yet we love to buy. No [...]
Do long sales letters really work?
Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer. And it’s usually punctuated with dozens of [...]
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