Comments on: Is it Time to Ditch Traditional Marketing?

By: Review of Week Four in Social Media and Social Networking | Wizards of Alchemy

Tue, 09 Feb 2010 13:17:28 +0000

[...] very tough reducing the list to a reasonable length, but I managed it in the end – happy reading!Is it Time to be Ditching Traditional Marketing? by Karen Skidmore Karen argues something dear to my heart – that traditional marketing is still a [...]

By: Karen Skidmore

Karen Skidmore — Fri, 29 Jan 2010 09:20:55 +0000

Thanks Robyn. You are so right! It too easy to get carried away with the magpie syndrome – “oh, look at that nice, shiny new marketing tool – think I’ll focus on that for the next few months!!”

By: Nic Oliver

Nic Oliver — Thu, 28 Jan 2010 20:21:47 +0000

Another well-written piece, Karen and it echoes what I have been saying for a while: people are getting so carried away with social media they are forgetting sound marketing principles and that a blended approach is best.

By: Robyn McMaster

Robyn McMaster — Thu, 28 Jan 2010 12:32:07 +0000

Karen, a well-balanced marketing plan will reach the most people who may be interested in what you offer. Thanks for a very well-written article. Marketing’s not all one way or the other.