How many times have you checked someone out on the internet before meeting them?
Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending.
Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website before picking up the phone to them, is a useful gauge on what this person is all about. You get to check out what they may stand for, their tone of voice and even a find a picture to see what they look like.
But when was the last time you Googled yourself?
And what did you find when you did?
(Quick Note: When I refer to Google, I am referring to all search engines)
Hopefully Googling your name produced some great results. Possibly professional looking online profiles, a comprehensive About Us page from your website, half a dozen articles authored by you and perhaps even a link to a photo of you accepting an award the other month.
But what if you find something that you would rather not have others see?
Here are some of the common pitfalls to being found on the web and what you can do to overcome them.
1. Your social life is there for all to see. Social networking sites such as Facebook and MySpace are packed full of photos and videos. And what happens when one of your friends decides to upload photos from last weekend’s party and you get tagged?
Tagging is a process of adding someone’s profile link to the photo, thus allowing this photo to appear in a search of your name – easy to do but perhaps not something you want to be associated with. If you find anything you don’t want to be associated with, go and un-tag yourself.
2.Business v Social. You use Facebook for friends & family but what happens when a business contact wants to become your friend? Rather than ignore them or reject them, make use of the privacy settings. You get to set the privacy settings specific to your needs.
For example, did you know you can update your status and set it so only certain friend lists are able to view it?
3.Your abandoned online profile is ranked higher than your website. Sites such as LinkedIn and Ecademy are ranked very highly by Google because of the size of these sites and the continuous updates and activity. So it is very likely that your online profiles can appear above a link to your website’s contact page.
And if you are not active on those profiles or, even worse, they are out of date and don’t reflect what your business is all about today, it could sway the judgement of the person who is Googling your name. If you have an online profile that shows up on the search, make sure it is up to date.
4.You don’t appear anywhere. Ooops! No record of you anywhere on the internet? Perhaps not critical for some businesses, but for the majority of you who read this blog I would expect a link to your website to come up when your name is Googled, at the very least.
Perhaps your name is not mentioned anywhere on your website – a common preference for some businesses who like to promote their “corporate” brand over their “personal” brand. Unfortunately when using this approach, your name is nowhere to be found so add your name on your website somewhere, even if it is just in the “About Us” page.
5.Too many other John Smiths! A common problem for name Googleability is having a common name. This is where sites like LinkedIn and Ecademy can really help get your profile ahead of others who share the same name. Also submitting articles on sites such EzineArticles.com can get you found more easily.
One other consideration is to use a middle name or even a pseudo name – authors and bloggers often do this to help their name be found more easily.
Getting found on the web is not always easy. But whether you want to be found on the web or not, is immaterial. Hide yourself away and protect your identity by all means. But think of your potential clients out there.
How many of them are able to find you? And if they can’t find you, what do they do? Do they try a bit harder and find another way of tracking you down – or take the easier option and move on to the next supplier or contact that has been recommended to them?
Let me know what you find when you Google your name!
Quick Note: This is a huge topic and it seemed to get huger, huger (!) as I wrote it – so if there is anything you are not sure of, or I have glossed over a point too much – do get in touch. Delighted to answer any questions you have.
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My trouble is I have to contend with Alice Elliott Dark who is on Wikipedia and other prominent websites due to a book she has written. Hmmm, this means I come way down the list.
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Karen Skidmore Reply:
February 11th, 2010 at 11:57 am
Perhaps it’s time to become a famous author yourself ;o) They do say that a published book is the best business card you can get!
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Alice Elliott Reply:
February 11th, 2010 at 5:33 pm
Why not? Watch this space…
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Great advice Karen! I’m always having a bit of a competition on Google rankings with a much younger Louise Heasman who is based in New Zealand! It’s kind of weird as we obviously have very different lives but at least she does sound nice! I keep meaning to make contact with her!….
[Reply]
Karen Skidmore Reply:
February 11th, 2010 at 11:59 am
You should definitely make contact with her, Louise. I met a photographer yesterday who shared the exact same name with another photographer living only an hour away. She was finding that her clients were calling her up so she made contact, they met & they have formed a strong alliance with other. It’s worth making friends with people who share your name.
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This is the point I realise I should have kept my maiden name (Kneller – very usual). There are far too many Caroline Coopers – 25 alone on LinkedIn, and I am also famed for being in Hollyoaks and an interior designer and a photographer! Never mind – at least carojcooper finds me.
Thanks for the advice on updating profiles – there are definately a few of mine that need a freshen up.
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Karen Skidmore Reply:
February 11th, 2010 at 12:35 pm
Good point, you’ve raised Caroline about using maiden names. Yes, that’s another good way of making your name stand out more if your married one is a “common” one (in the nicest possible way!).
By the way, if I try “Caroline Cooper + restaurants” you come straight up. If I can’t find someone I sometimes try adding a word that applies to that person so it’s good to be associated with a key word, too
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Alice Elliott Reply:
February 11th, 2010 at 5:36 pm
This is an excellent piece of advice, perhaps we should get known as our name + our niche so that these pieces of information automatically go together.
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Pamela Wallin is a famous Canadian. Pamela Wallin, OC, SOM (born April 10, 1953) is a former Canadian television journalist and diplomat. On January 2, 2009, she was seated in the Canadian Senate, where she sits as a Conservative.
I met the Canadian President on a flight recently who fell over at my name. We donb’t look dissimilar either, although she is older, and a bit better turned out than me.
Still, could have been worse.
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