Social Media Training for Small Business Owners

Do you want to know how
Twitter, Facebook & LinkedIn
fit together in your marketing strategy?

Social media sites such as Twitter, Facebook and LinkedIn are fast becoming popular online tools for small business owners. Everyone seems to be jumping on the social media bandwagon and starting to tweet, poke and connect with people right around the globe.

Get these tools right and they can be highly effective client attraction tools. But get them wrong and they can waste your time and energy. And even be detrimental to your online brand!

With so much free advice out there to be had from articles, reports and videos, it is easy to feel overwhelmed by all the stuff you could be doing online.

And titles such as “How to Get 1,000 Facebook Friends Overnight” to “Quick & Easy Ways to Make Money on Twitter” only makes it more confusing working out how to promote yourself effectively and attract clients, without ending up being an online spammer.

A personalised 1-2-1 programme with CanDoCanBe will show you how

If you are looking to be taken step-by-step and be shown specific ways to use Twitter, Facebook and LinkedIn effectively for your business then you’ve come to the right place!

Wendy Shand, Tots To Travel

“Karen Skidmore is definitely ahead of the game when it comes to understanding social networking so she was naturally my first port of call when it came to trying to get my head around it all.

I signed up for a couple of sessions with Karen and it was money well spent! I now understand what it is all about.

I have a clear social networking strategy, a plan and can tweet with my head held high! I have learnt that social networking is an amazingly powerful marketing tool and recommend that you waste no time in getting in touch with Karen to teach you about social media tools!”

What’s the programme?

Step One: Pre-session questionnaire

First you get the opportunity to highlight the specific issues and topics you want to cover. Tell us about your business objectives, your clients and the products and services you are offering.

The more we know about you, the more we can help you come up with a personalised social media strategy and action plan that is right for your business.

Step Two: Review of current profiles & website

Karen will review your:

Current social media profiles on Twitter, Facebook or LinkedIn
Website and/or blog
Any other marketing literature that you use within your business

and put all her recommendations in to a report for you to read through before your session.

Step Three: Strategy & Training Session

Time to schedule our session together. You have a choice of:

Face-to-face session – As long as you can travel to Hindhead, Surrey (just south of Guildford on the A3), we can spend the morning or afternoon together (up to 3 hours in total)
2 x 90 minute phone sessions – If you prefer to speak on the phone or skype, we can schedule 2 sessions (to be arranged within 4 weeks of each other)

During this time together we can cover:

How to write an effective profile and choose the best photo so you stand out “from all the rest”
How to automatically syndicate your status updates and blog feeds so they link up across all your online profiles
What to tweet or update your status so it’s interesting, adds value yet still converts followers in to potential clients
Which applications are best for you to use to manage your Twitter, Facebook or LinkedIn accounts so you avoid wasting time
How to integrate your blog and/or article writing
How the search facilities work to help you identify potential clients and business connections
What daily and weekly actions you could be doing (or outsourcing) so that you maintain a consistent and constant online presence
How to measure your social media success
How to delegate set-up and management of your social media marketing

What we end up discussing will depend on you, your business and the needs of your clients so you will end up with a personalised social media strategy and action plan.

Follow-Up

To make sure you get as much help and guidance as possible, you will also get 4 weeks of unlimited email support after your first session.

If you feel you would like to spend more time together, you can arrange further phone sessions either on an ad-hoc basis or embark on my 1-2-1 mentoring programme.

Vanessa Lanham, CProject

“Being at slightly the wrong end of the age profile to have ‘social networking’ running in my blood, Karen was excellent at helping me focus on specific goals and tools that I could use to the benefit of my business.

By breaking things down she prevented me from rushing headlong into every available medium and trying to do too much too soon. We still have a long way to go, but now I am clear where it is exactly that I am heading.”

This all sounds great, but how much is this going to cost?

Remember, you can find out all you need to know about Twitter, Facebook and LinkedIn on the internet – for free! But it will take you countless hours of Google searching and months of learning by trial and error.

Working with me will save you months of time wasting and frustration.

Each programme is only £395.

And if you wanted ongoing email support after this time, you can for just £35 a month. I often find it easier to answer questions with a quick video and show you the right way to do something – it’s quicker and easier to understand than reading it all in an email, wouldn’t you agree?

So there you have it – for £395 you will have a personalised social media training programme consisting of:

Full review of your current online profiles, website and marketing materials
Report containing recommendations and advice
Either a 3 hour face-to-face session or 2 x 90 minute phone sessions
Unlimited email support for 4 weeks
Post-session action sheets
Opportunity for further support and training if required

What do you need to do, now?

Your first step is book a consultation with me.

It is totally free and there is absolutely no obligation if you decide that this is not the right course of action for you, at this time. We will schedule 30 minutes on the telephone.

This is your chance to find out more about me and whether I am the right person to be helping you at this stage. It also gives me the opportunity to discover whether you are the right person to embark on one of these personalised mentoring programmes.

What are you waiting for?

Call me now on 01428 607745 or email me at Karen@CanDoCanBe.com.

We can schedule a consultation that will suit both our diaries and take it from there.

Or if you want to book up a time right now, you can access my online diary from the link below and suggest some times to me straight away (remember to include your phone number for me to call you on)

http://Tungle.me/KarenSkidmore

I”ll get an automatic email and will be able to confirm a time with you usually within the same working day.

And remember – this consultation is totally free. I promise you that you can say No when we have finished talking and I may even be able to offer some different solutions, depending on what you really feel you need.

Thank you for your interest in working 1-2-1 with me and I look forward to hearing from you.

Karen Skidmore

01428 607745
Karen@CanDoCanBe.com