Social Media Training for Small Business Owners

Do you want to know how online marketing tools,
such as Twitter, Facebook, LinkedIn and blogs,
fit together in your overall marketing strategy?

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Social media tools such as Twitter, LinkedIn, Facebook and blogs are fast becoming popular online tools for small business owners. Everyone seems to be jumping on the social media bandwagon and starting to tweet, poke and connect with people right around the globe.

Get these tools right and they can be highly effective client attraction tools.

But get them wrong and they can waste your time and energy. And even be detrimental to your online brand!

With so much free advice out there to be had from articles, reports and audio downloads, it is easy to feel overwhelmed by all the stuff you could be doing online. From quick and easy ways to treble your followers and friends overnight to being shown how to monetise your status updates and tweets – it can be confusing working out how to promote yourself effectively and attract clients. And not repel them!

So are these tools really about how many friends and followers you have?
Or are there more effective ways to be using them as a marketing tool?

If you are looking to be taken step-by-step and be shown specific ways to use Twitter, LinkedIn, Facebook and blogs effectively for your business then consider spending time with me, Karen Skidmore, for an easy to follow 6 week training programme.

Wendy Shand, Tots To Travel

“Karen Skidmore is definitely ahead of the game when it comes to understanding social networking so she was naturally my first port of call when it came to trying to get my head around it all. I signed up for a couple of sessions with Karen and it was money well spent! I now understand what it is all about.

I have a clear social networking strategy, a plan and can tweet with my head held high! I have learnt that social networking is an amazingly powerful marketing tool and recommend that you waste no time in getting in touch with Karen to teach you about social media tools!”

How does this training programme work?

Step One: Pre-session questionnaire

Before your first session, you get the opportunity to highlight the specific issues and topics you want to cover. You decide which social media tool you want to focus on and your answers will also give me the chance to learn more about your business so that your sessions can be tailored to suit you and the clients you want to attract.

Step Two: 1 hour strategy session

Taking place on the phone or by skype, we work out how best to use the particular social media tool you want to know more about so that you attract the right clients in the most effective way. These are just some of the things that we can cover:

How to write an effective profile and choose the best photo so you stand out “from all the rest”
How to automatically syndicate your status updates and blog feeds so they link up across all your online profiles
What to tweet, blog or update your status about so it’s interesting, adds value yet still converts followers in to potential clients
Which applications are best for you to use to manage your Twitter, Facebook or LinkedIn accounts so you avoid wasting time
What blogging platform to use and how you go about it
How the search facilities work to help you identify potential clients and business connections
What daily and weekly actions you could be doing (or outsourcing) so that you maintain a consistent and constant online presence
How to measure your social media success

Step Three

After your one hour strategy session, you will be able to schedule two further 30 minute sessions over the following 6 weeks.

These sessions are there to enable you to go in to one or two areas in more detail, as well as give you every opportunity to have all your questions and queries answered.

What else?

Email support throughout the 6 weeks
Post-session action plans detailing what we discussed during each session
Look over my shoulder – sessions can be set up to allow screen sharing so you get to see everything on my PC screen during our sessions together, as showing you, rather than just telling you, allows you to really understand what to go away and do.

Is it just one social media tool that is focused on?

Twitter, facebook, LinkedIn or blogs are rarely mastered in a day. And done all at the same time, in a great rush, it can cause even more confusion and frustration for you as a business owner. After all, you will also have a business to run and clients to manage!

I recommend you focus on mastering one social tool at a time – usually one every couple of months at most – so that you get your systems in place and discover how it is going to work for you and your business.

However, all these tools work very effectively together. So if you already have accounts set up across all the online networks, we can make sure we spend time integrating them so it makes it easier for you to manage.

Vanessa Lanham, CProject

“Being at slightly the wrong end of the age profile to have ‘social networking’ running in my blood, Karen was excellent at helping me focus on specific goals and tools that I could use to the benefit of my business.

By breaking things down she prevented me from rushing headlong into every available medium and trying to do too much too soon. We still have a long way to go, but now I am clear where it is exactly that I am heading.”

This all sounds great, but how much is this going to cost?

Remember, you can find out all you need to know about Twitter, facebook, LinkedIn and blogs on the internet – for free! But it will take you countless hours of Google searching and months of learning by trial and error.

Working with me for just 6 weeks will save you months of time wasting and frustration.

Each 6 week programme is only £245.

And if you wanted ongoing email support after this time, you can for just £35 a month. I often find it easier to answer questions with a quick video and show you the right way to do something – it’s quicker and easier to understand than reading it all in an email, wouldn’t you agree?

So there you have it – for £245 you will have a personalised social media training programme consisting of:

1 hour strategy session
Two 30 minute follow up sessions
Full email support for 6 weeks
Post-session action sheets
And screen sharing facilities included so you “look over my shoulder” and get to see everything demonstrated without leaving your office

Ready to get going?

Great! To book your social media training either email Karen@CanDoCanBe.com or pick up the phone and call 01428 607745.

If you would like to have an initial chat first before booking, that is absolutely fine. We can arrange a suitable time to talk either by phone or skype.

Thank you for your interest in this Social Media Training Programme and I look forward to hearing from you soon.