“How To Do Email Newsletters”
Stop trying to do email newsletters the hard way!…
Be shown how to create an
email newsletter that gets you clients
The 4 Week CanDoCanBe Email Newsletter Programme that
takes you by the hand and shows you the Step-by-Step Process
Update: This programme is now closed until the Autumn
To be notified of the next starting date – sign up for the CanDoCanBe Newsletter
.
- How many of you still struggling to send out email newsletters from your outlook or as a PDF attachment?
- Have you signed up for a system like MailChimp or Constant Contact but are still confused about what to write about and when to send it out?
- Are you feeling despondent about having only having a few subscribers? If no one is signing up for your email newsletter, then what’s the point in sending one out?
.
Hi. My name is Karen Skidmore and I know exactly how you feel right now. When I sent out my first email newsletter it went to 50 friends and family. Setting up my newsletter template, knowing what to write about, deciding when to send it out – these were huge head scratching hurdles I had to jump over.
But over the past six years, my list has grown and grown and grown. And my email newsletter is now the backbone to my marketing. My email newsletter has allowed me to have sell-out workshops, make online sales from my workbooks and courses, as well as promote my 1-2-1 services constantly and consistenly throughout the year.
There is no doubt, email newsletters have become one of the most successful marketing tools for many other small business owners such as coaches, trainers, therapists and consultants. But they can also be one of the most challenging to set up.
There seems to be so much jargon, technicalities and creative writing skills involved that you just don’t know how to make it all happen.
And this is where I know I can help you …
Over the past few years, I have run a number of email newsletter Bootcamps where I personally mentored small groups of business owners through the email newsletter set-up process. I put together a 4 week programme that have helped dozens of small business owners publish their first email newsletter and kick-start their most powerful marketing tool for their business.
Now you can too!
The Right (and the Wrong) Way to Create Your Own Email Newsletter
This 4 week programme called “How To Do Email Newsletters” is the easiest and most straight-forward way to get your email newsletter up and running.
Inside this simple to follow programme you’ll get hundreds of tips, tricks and short-cuts, as well as the step-by-step actions you need to take at each stage of the process.
Absolutely everything any small business owner would need.
This 4 week programme is available as an online course where you work through weekly modules PLUS you will have me there, right by your side.
.
More than just a home-study programme
This programme is more than just a whole load of PDFs that you read through or recorded teleclasses that you try to find the time to listen to. Downloadable workbooks or e-courses can work, but I’ve seen too many business owners spend money on these type of programmes, only for them to get lost in their hard drive or gather dusts on their bookshelves.
This programme is different in that you are being personally supported by me. From the day you register for this programme, you have me right by your side for the next 6 weeks.
If you have any burning questions or want to check an idea with me, then submit your questions to me via your programme and I will be able to add my answers, ideas and thoughts right there for you to see. No worries of lost scribbled notes, no confusion on which folder you’ve saved my email in.
Simples – as a famous meerkat is known to say 
.
What exactly is covered in this programme?
The programme is split in to four easy to follow modules, each designed to fit in one working week.
Week 1 Module: Email Newsletter Basics – Get the jargon defined and discover how they work as a marketing tool
- Discover how email newsletters differ from sales letters
- Get a check list of advantages, disadvantages and options available to you as a small business owner with limited time and tight financial budgets
- Find out what the differences are between email newsletters, autoresponders and shopping carts and why you may want to consider using all 3 in your business
- How to measure your email newsletter effectiveness
- And why customer profiling is so important as a first step and how you go about it
Week 2 Module: Let’s Get Technical – Recommended email newsletter systems and how they work
- Understand why PDF newsletters don’t work and what the disadvantages are to sending out “DIY” newsletters from your email server
- Discover the importance of automating your email newsletter and practical steps you can take to ensure yours is
- Recommended web-based email newsletter systems outlined for you including a simple checklist that will help you decide which is best for you
Week 3 Module: The When, What and Why you send out email newsletters
- Discover what you can actually produce with little or no design experience and which one will be the most effective to attract and convert paying clients to your business
- 10 ways of creating content for your email newsletter without having to write your own articles
- 7 short-cuts to help produce great copy if you prefer to write your own articles
- How and why to position your call to action where it will be most effective in generating orders and payments
- 5 top tips on when the most effective time is to send out your email newsletter
- How blogging can work effectively with your email newsletter and help increase your brand awareness with minimal additional effort
Week 4 Module: How to grow your mailing list
- Where to start and the steps to take when importing your current database
- Understand why you should “sell” your email newsletter rather than your current services or products and why this is much more effective method of attracting clients
- What “Name Grab” websites are and how you can use them in your business
- The 5 top ways of promoting your email newsletter online
- How to use social media sites like Twitter, Facebook and LinkedIn effectively to get subscribers
- And the 7 best ways of promoting it offline so you maximise your subscribers and grow your mailing list
- How to develop a simple list building action plan that you can follow, even when you have a busy diary
After the 4 weekly modules you will be asked to hit that send button and get your first newsletter sent out – no matter how small your database is!
.
PLUS I thought I would add a “What’s Next?” module at the end of the programme to help you understand how to measure your results and improve your newsletter over the coming months.
.
BONUS module “How to Successfully Recruit a Virtual Assistant”
Some of you may find that you just don’t have the time to set-up your email newsletter, nor be able to spend the time putting your article in to a nicely formatted template and send it out. This is where a Virtual Assistant can be a profitable investment – contracting your email newsletter out to someone else, who can quite often be, quite literately, on the other side of the world.
And this is why you have this BONUS module to help you understand how to successfully recruit a virtual assistant.
You may even want to delegate the whole process over your Virtual Assistant and get them to take this online course for you. That’s entirely up to you.
This is what’s covered:
- What is a Virtual Assistant and how can they help you in your business and your email newsletter set-up
- How to write out a Virtual Assistant job specification and what needs to be included
- Where do you find the right Virtual Assistant for you and your business
- How do you interview and “test-drive” a Virtual Assistant before hiring them
- How do you manage the relationship with your Virtual Assistant so you can learn to delegate more
.
What’s been said about “How To Do Email Newsletters”already?
.
 Bina Kantaria, Customer Interaction Limited “Anyone who hasn’t yet signed up for Karen’s [email newsletter programme] is missing out! It has really motivated me to get started. Before I had the fear and worried about “How do I do this?”, especially with the technical aspect. But now I feel much, much more confident. Thank you very much.” |
.
 Sharon Leighton, Sharon Leighton Consultancy “Just wanted to let you know how doing the course has had an amazing energizing effect on me and also sharpened my business development plans. I certainly didn’t expect that as an outcome. I had some ideas swirling around in my head: seeing your course presented the perfect opportunity to put them into action. The 7 contacts to conversion story resonated as I knew similar stats from pharmaceutical selling but hadn’t really made the connection for my own business. The customer profiling work was the catalyst really – getting into their mind, wants, lifestyle and thus needs. I can’t wait to get the newsletter out and see how it grows and if it has business impact. I haven’t stopped enthusing about your course to my fellow business owners down here in SE Wales.” |
.
 Helen Murphy, New Level Recruitment
. “Your information about email newsletters has saved me loads of research time and money.” |
.
 Bernay Laity, InColour Consultancy . “You have presented the information in a useful, constructive and simple way that enabled a non-techie (like me!) to learn about e-newsletters with the added bonus of benefiting from your previous experience.” |
How does this online course actually work?
This “How To Do Email Newsletters” programme is hosted on a platform called JigsawBox. JigsawBox is a secure website, that hosts online courses such as this one. Once you have registered for the programme, you will be automatically taken to a login page for JigsawBox.
You decide on your login name and a private password and away you go. Once you’ve logged in, you will see all your modules displayed. Just click in to each one, read and work your way through and answer any questions set out for you.
All your answers are automatically saved and you are free to download or print off any sections you wish.
And all my answers to your questions are easy to view right there in each module.
.
What about any live training?
There’s nothing like a live training session to bring it all together is there? So by popular demand, you will also be invited to attend both of the following live teleclasses happening over the next few weeks.
Yup! No extra cost PLUS you also get access to the audio recording if you can’t make it live on the night.
Live Teleclass:
“How to Automate Your Marketing”
| The tools and processes that will attract customers and sell for you all day and every day – without you having to be there to deliver it
You don’t have to work until midnight each and every night to attract clients and customers! You don’t have to employ expensive part-time administrative support to do all the “doing”! Much of your marketing systems and sales processes can be automated. And by utilising some of the many wonderful cost-effective web-based tools out there, you can run a 24/7 business 12 months of the year, with only having to put in 6 hours a day, 3 days a week, 9 months of the year. I run CanDoCanBe 12 months of the year but only actually work when my children are at school. And I will be sharing with you the systems that I love to use, when I use them and give you ideas on how you may be able to use them in your business. What you will discover in this live training session is:
When is this Teleclass? New date in Autumn 2010 What time? 8.30pm until 9.15pm (BST UK Time) |
.
Live Teleclass:
“How to Create Content for Your Email Newsletter and Blog Articles”
.
| The systems and processes to enable you to come up with fresh, interesting articles for your subscribers – that also help sell your business!
One of the skills you probably never imagined you needed when you started up in business was writing. Publishing articles on your own blog and email newsletter is absolutely a great marketing strategy – but how do you go about coming up with ideas that grab people’s interest and help draw them in to you and what it is you do? When I started up in business in 2004, I couldn’t write for toffee! I was always far better at expressing myself through speech than putting pen to paper. But over the years I have learnt how to develop my writing style and produce orginal and exciting content that gets me noticed and helps converts my website visitors in to clients. And this is what I want to share with you during this live training session. What you will discover in this live training session is:
When is this Teleclass? new date in Autumn 2010 What time? 8.30pm until 9.15pm (BST UK Time) |
.
Okay – Let’s be clear on what you are getting
Here’s what you are getting:
- 4 week online training course giving you 4 modules to work through – one every week
- A Bonus “How to Successfully Recruit a VA” module to work through in your own time
- My personal support in answering all your questions and queries for 6 weeks starting from the day you start the programme
- Free access to live teleclass events “How to Automate Your Marketing” and “How to Create Content for Your Email Newsletter and Blog Articles“
- PLUS audio recordings of each live teleclass in case you can’t make it on the night
Enough to get your email newsletter happening?
.
So what’s the cost?
You may have already gathered this is more than just a run-of-the-mill home study programme. I’m not in the market for selling lots of programmes only to have a small handful of business owners actually set up an email newsletter that works! Not good for referrals or recommendations, is it?
So this is why I have added my personal support throughout this programme so that you can have all your questions and queries answered PLUS invitations to join me on two live training sessions if you act BEFORE THE END OF JUNE!
The investment for this programme is going to be just £247.
But for those of you want to act RIGHT NOW! then take advantage of our special offer.
Update: This programme is now closed until the Autumn
To be notified of the next starting date – sign up for the CanDoCanBe Newsletter
.
Make Your Email Newsletter Happen!
Click here to get started right now with “How To Do Email Newsletters” – and be reaching out to potential clients and customers within just 4 weeks.
.
Next programme starting Autumn 2010
.
.
Still got some more questions to ask?
Below are answers to the more frequently asked questions. If you’ve got any others, then pick up the phone and call me on +44 (0)1428 607745. Or you can reach me by email at Karen@CanDoCanBe.com
.
What happens to my personal support after 6 weeks?
I’ll still be around, don’t worry. But this programme was designed to be completed in 4 weeks, so 6 weeks should be plenty of time to answer all your questions.
You’ll still have access to the material for as long as you need it. It’s yours to refer back to over the coming months. But I want to nag and push you – sorry, motivate and inspire you :O) – to make your email newsletter happen.
So if you want my personal support, you will have to stick to the timetable!
.
What’s your commitment to this programme?
Each week contains a number of modules for you to work through and answer set questions. Think of this online course as the place to download all your thoughts, ideas and plans that you can keep coming back to again and again – far better than dozens of scribbled post-it notes and scrappy to-do lists!
At the end of each week’s module there are simple suggested actions for you to take which will enable you to stay on track and make sure you get your email newsletter published and sent out.
I can’t make you do these suggested actions, of course. That’s down to you. I can only share with you this information and offer my own email newsletter experience over the past six years. Reading and learning is not enough to make your newsletter happen – you need to take action too!
.
How long does each weekly module take?
Each module is designed to take you between 2 and 4 hours a week. Some of you will whiz through, whilst I know there may be some of you who take a little longer on a particular module.
But it is important that you do make the time to work through each module. And make the time to take each action too.
You don’t want “Do Email Newsletter” on your to-do list for another 3 months, do you?
And if you stick to the timetable, you will benefit from having me supporting you through this.
.
How quickly can you work through this programme?
You have got the first two weeks of modules already for you when you log in. Then Week 3 will automatically appear after 3 weeks and Week 4 after 4 weeks of you starting.
I know some of you may feel you want to work through these modules more quickly than one a week (and if you really want to have everything right upfront, then do get in touch and let me know).
But the last thing I want you feel is overwhelmed with too much information.
I am sure you have plenty of other projects, client work and “stuff” to be juggled and if only you had the luxury of focusing solely on this email newsletter!
.
What happens if you’ve suddenly got to drop out of this programme and put this project on hold for a few weeks?
Running your own business throws curve balls at you when you least expect them, doesn’t it? I know from personal experience that, even with the best intentions, clients demand your attention, kids get sick or you have take off to sort out a major problem.
If you seriously feel you can’t continue with the programme over the next 4 weeks, then email me. As explained already, this programme is here for you for as long as you need it – it won’t go away. But in certain situations, I am happy to defer my 6 weeks personal support. Get in touch and we can discuss it.
.
Do you have to have a website before starting this email newsletter programme?
Your website will be an integral part to your email newsletter promotion and is certainly essential to have at some point. But to be honest, it’s a little like asking whether it’s the egg or the chicken that came first.
You can’t have one without the other and you have to start somewhere. One business owner did attend one of the Bootcamps without having a live website and found the work that she did in Week One on customer profiling, was critical to her website success; as well as understanding how to position her email newsletter on her website, which is covered Week Three.
You don’t want to have a website that doesn’t support your email newsletter, so if you want to get started on creating your email newsletter first before your website, than that’s perfectly OK (and will probably benefit your website planning, too).
.
What if you already have an email newsletter but you want to know how to get it working better for you?
If you have already dabbled in email newsletters and signed up for a system such as Constant Contact, Aweber or Mailchimp, then this programme is still right for you.
What results are you getting? Are you getting lots of “lovely article” comments but very little in the way of enquiries? I know I struggled with this for the first 6 months. Everyone seemed to like what I was sending out, but I wasn’t get one enquiry or business lead from them.
Perhaps you are struggling to attract more than a couple of subscribers a week.
This programme isn’t just about deciding which email newsletter system to use. It has been designed to take you through the email newsletter set-up process PLUS the writing of the content and the growing of your mailing list.
It’s going to teach you how to write newsletters that create enquiries. It’s going to show you how to build your mailing list without becoming a spammer.
It could be that when you go through the Week 2 Module about choosing the right email newsletter system, that you realise you’ve signed up for the wrong one!
If you are at all unsure whether this is right for you, then either call or email me.
Are you ready?
Phew! There you have it. What’s included, how it all works, what others have already said about the programme and how much your investment is.
Make Your Email Newsletter Happen!
Click here to get started right now with “How To Do Email Newsletters” – and be reaching out to potential clients and customers within just 4 weeks.
Next programme due to start Autumn 2010
.
If you still have a question that I haven’t answered here on this page, then do get in touch. Either pick up the phone and call me on +44 (0)1428 607745. Or you can reach me by email at Karen@CanDoCanBe.com
Thank you for reading and I look forward to helping make your email newsletter happen.
Warm regards,
Karen Skidmore
+44 (0)1428 607745
Karen@CanDoCanBe.com
www.Twitter.com/CanDoCanBe
.
.
P.S. How long has “Do Newsletter” been on your to-do-list?
Stop wasting your time and get on with it. Make your email newsletter happen before the end of next month.
