Comments on: Thinking of going on yet another training course? http://www.candocanbe.com/marketing-small-business/thinking-of-going-on-yet-another-training-course/ Helping small businesses attract the right clients Wed, 21 Jul 2010 09:04:36 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Karen Skidmore http://www.candocanbe.com/marketing-small-business/thinking-of-going-on-yet-another-training-course/comment-page-1/#comment-252 Karen Skidmore Mon, 19 Oct 2009 14:18:56 +0000 http://www.candocanbe.com/?p=977#comment-252 Robin - yes, I great point. CPD is important, particularly in certain professions such as law and HR. Not keeping up to date could leave you lagging behind your competitors and being a diservice to your clients. Just as long as one does not believe that adding more diplomas to the wall is guaranteed way of getting a steady flow of clients ;o) Robin – yes, I great point. CPD is important, particularly in certain professions such as law and HR. Not keeping up to date could leave you lagging behind your competitors and being a diservice to your clients.

Just as long as one does not believe that adding more diplomas to the wall is guaranteed way of getting a steady flow of clients ;o)

]]> By: Robin Houghton http://www.candocanbe.com/marketing-small-business/thinking-of-going-on-yet-another-training-course/comment-page-1/#comment-248 Robin Houghton Thu, 15 Oct 2009 09:43:14 +0000 http://www.candocanbe.com/?p=977#comment-248 There's nevertheless a place for continuous professional development (CPD), especially if you need to demonstrate thought leadership in order to keep your business moving forward. Staying ahead (or even just abreast) of new thinking, new developments and industry trends can be an essential part of one's service offering, particularly if you're in a fast-moving industry. I've found that being up to date can give you the edge over the (more static) competition, help attract bigger clients and improve reputation. You do have to have a genuine interest in what it is you're learning though. But I can't imagine that not being the case if you've chosen to do it for a living (if you're talking about business owners/entrepreneurs). There’s nevertheless a place for continuous professional development (CPD), especially if you need to demonstrate thought leadership in order to keep your business moving forward.

Staying ahead (or even just abreast) of new thinking, new developments and industry trends can be an essential part of one’s service offering, particularly if you’re in a fast-moving industry. I’ve found that being up to date can give you the edge over the (more static) competition, help attract bigger clients and improve reputation.

You do have to have a genuine interest in what it is you’re learning though. But I can’t imagine that not being the case if you’ve chosen to do it for a living (if you’re talking about business owners/entrepreneurs).

]]> By: LouiseBJ http://www.candocanbe.com/marketing-small-business/thinking-of-going-on-yet-another-training-course/comment-page-1/#comment-247 LouiseBJ Thu, 15 Oct 2009 08:56:08 +0000 http://www.candocanbe.com/?p=977#comment-247 You're so right Karen! I spent a lot of time and money learning new skills when I would have been much better off investing in learning how to get more business. It's one of the mindshifts all business owners eventually have to make. You’re so right Karen! I spent a lot of time and money learning new skills when I would have been much better off investing in learning how to get more business. It’s one of the mindshifts all business owners eventually have to make.

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