As we begin the last quarter of 2009 there will be no doubt that one of the reasons why some businesses have survived and others failed over the past year, will be the consistency of their marketing.
Many self-employed professionals have relied on referrals over the past few years. They have built up a strong reputation and enjoyed a steady flow of client.
But, with the economy in a downturn, it is easy for those referrals to dry up. Their clients may have cut budgets or have decided to spend their money on other resources. And the steady flow of clients stops.
On the other hand, there are many, many coaches, consultants and trainers who have been marketing consistently – month in, month out, irrespective of how busy their are with clients.
And it will be these businesses who will not only maintain their flow of work, but probably gain a little more as some other businesses go under.
Marketing is not an activity that happens once a month. Nor is it something that you do every Monday morning, to kick start your week.
Marketing needs to happen each and every day, drip fed in to your working week so you maintain visibility and your potential clients think of you when they are ready.
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