Comments on: Small Business Mistake: Attracting anyone and everyone to your business http://www.candocanbe.com/marketing-small-business/small_business_mistake_attracting_everyone/ Helping small businesses attract the right clients Mon, 06 Feb 2012 20:15:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Karen Skidmore http://www.candocanbe.com/marketing-small-business/small_business_mistake_attracting_everyone/comment-page-1/#comment-6090 Karen Skidmore Wed, 12 Oct 2011 08:52:44 +0000 http://www.candocanbe.com/09/?p=319#comment-6090 Hi Miriam - thanks for stopping by with your thoughts and of course, please leave your links here :) When someone leaves quality comments and adds to my blog posts, I am delighted to let some self promotion! It's an interesting point you have raised. The problems with getting your brand "out there" is that you can't measure it. How do you do what is working so you can stop what doesn't and do more of what does. "I have no proof" - exactly!! If you are doing directory/mag advertising, at least use trackable phone numbers and website addresses - you will know what works until you do and you could end up wasting an awful lot of money, as well as energy and motivation! Hi Miriam – thanks for stopping by with your thoughts and of course, please leave your links here :) When someone leaves quality comments and adds to my blog posts, I am delighted to let some self promotion!

It’s an interesting point you have raised. The problems with getting your brand “out there” is that you can’t measure it. How do you do what is working so you can stop what doesn’t and do more of what does. “I have no proof” – exactly!!

If you are doing directory/mag advertising, at least use trackable phone numbers and website addresses – you will know what works until you do and you could end up wasting an awful lot of money, as well as energy and motivation!

]]> By: Miriam http://www.candocanbe.com/marketing-small-business/small_business_mistake_attracting_everyone/comment-page-1/#comment-6084 Miriam Tue, 11 Oct 2011 23:01:43 +0000 http://www.candocanbe.com/09/?p=319#comment-6084 PS - I run TinyTalk baby signing classes and you can find out more about my classes here! www.tinytalk.co.uk/miriamf ;) PPS - feel free to delete this if I am being too cheeky! :) PS – I run TinyTalk baby signing classes and you can find out more about my classes here! http://www.tinytalk.co.uk/miriamf ;)

PPS – feel free to delete this if I am being too cheeky! :)

]]> By: Miriam http://www.candocanbe.com/marketing-small-business/small_business_mistake_attracting_everyone/comment-page-1/#comment-6083 Miriam Tue, 11 Oct 2011 23:00:02 +0000 http://www.candocanbe.com/09/?p=319#comment-6083 I do agree with you however, sometimes I feel that getting the brand/logo 'out there' means that in the future, when someone is looking for say...baby signing classes (!)...and are scanning the local directories/magazines then my logo/brand will jump out at them. I have no proof if this is correct but feel sure it is right. I do do targeted marketing and the group I am aiming at is pretty well defined but, again, in my line of work someone may see my flyer/poster/ad/facebook post who doesn't have a baby but they will mention it to their daughter/friend/work colleague - so, again, it may be worth spreading my net a bit. However, over all I do agree with you! :D I do agree with you however, sometimes I feel that getting the brand/logo ‘out there’ means that in the future, when someone is looking for say…baby signing classes (!)…and are scanning the local directories/magazines then my logo/brand will jump out at them. I have no proof if this is correct but feel sure it is right.

I do do targeted marketing and the group I am aiming at is pretty well defined but, again, in my line of work someone may see my flyer/poster/ad/facebook post who doesn’t have a baby but they will mention it to their daughter/friend/work colleague – so, again, it may be worth spreading my net a bit.

However, over all I do agree with you! :D

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