Reviewing & monitoring your marketing is boring, right?

Everyone always seem hungry for new ideas on how to attract clients do their business, don’t they?  They want to know the latest web-tool to use, the next social networking site, the new way of reaching out to a new target audience.

But how many of you take the time to step back and review what you have done already?

I know reviewing and monitoring can often be viewed as the boring bit.  The annoying admin that needs ticking off.

But it’s got to be done!

There is no point going out and discovering the latest and newest (is there such a word!!) way of attracting clients if you haven’t taken the time to work out what is working for you now.

Even this is just a monthly exercise.  A couple of hours on the last Friday of every month where you check your web stats and the number of subscribers to your blog or newsletter.

Even if you just have a piece of paper stuck to your desk where you scribble down how your new clients and customers get to hear about you.

You don’t have to have complicated systems – a basic excel spreadsheet or form to be filled out by hand will keep you on track and help you work out what is working (do more of!) and what is not (stop doing and try something different).

Now, which day did I say I was going to do this myself this month?!!!

Other articles you may be interested in:

1. Marketing Drip-Feed is Essential for Small Business Success
2. Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
3. The 5 Marketing Rules for Small Business Owners in 2009