Marketing Drip-Feed is Essential for Small Business Success

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Categories: Business Attitude, Marketing Small Business

drip-feedAs we still face recession headlines, there will be no doubt that one of the reasons why some businesses will survive and others fail, will be the consistency of their marketing.

Many self-employed professionals have relied on referrals over the past few years.  They have built up a strong reputation and enjoyed a steady flow of client.

But, with the economy in a downturn, it is easy for those referrals to dry up.  Their clients may cut budgets or have decided to spend their money on other resources. And the steady flow of clients stops.

On the other hand, there are many, many coaches, consultants and trainers who have been marketing consistently – month in, month out, irrespective of how busy their are with clients.

And it will be these businesses who will not only maintain their flow of work, but probably gain a little more as some other businesses go under.

Marketing is not an activity that happens once a month.  Nor is it something that you do every Monday morning, to kick start your week.

Marketing needs to happen each and every day, drip fed in to your working week so you maintain visibility and your potential clients think of you when they are ready.

 

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3 Responses to “Marketing Drip-Feed is Essential for Small Business Success”

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  1. Tom Evans
    August 24, 2011 at 12:41 pm

    I so agree. I even combine my writing with marketing as I do a Facebook post of an aphorism each day. Last year I wrote a small book of 84 pages. Just about to finish another one with 54 pages (Kindle only note).

    And soon about to finish a novel off a chapter a week posting it on this great site http://twimagination.com/user/thebookwright – where I am currently re-publishing my first ever “book” a page at a time.

    The way this allows you to engage with existing and new readers whilst also building rapport and expectation for forthcoming baooks

    [Reply]

  2. Rory Breen
    June 8, 2011 at 8:49 pm

    Hi Karen,

    Another timely blog entry, I have recently started tweeting and split my top tips to be tweeted through the week. Like a Tip#1 on Monday, Tip#2 on Tuesday, they can click on the link to read the entire blog article..

    It makes it easier than having to write an entire article each day which I don’t have time to do.

    Facebook is my next target ;)

    [Reply]

  3. sue ritchie
    May 7, 2011 at 11:50 am

    Hi Karen
    I have read a few of your posts now, and really agree with your thoughts :)
    Keeping going is so important, and I have developed a morning routine which lets me update all my social media in around 30 minutes.I dare say it could be quicker if I didn’t get sidetracked! I really enjoy sourcing articles and links for my FB page, and in doing so, can see at last that FB could be a useful marketing tool.
    I enjoy reading your posts; they make a lot of sense to a marketing-newbie :)
    Sue

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