As we still face recession headlines, there will be no doubt that one of the reasons why some businesses will survive and others fail, will be the consistency of their marketing.

Many self-employed professionals have relied on referrals over the past few years.  They have built up a strong reputation and enjoyed a steady flow of client.

But, with the economy in a downturn, it is easy for those referrals to dry up.  Their clients may cut budgets or have decided to spend their money on other resources. And the steady flow of clients stops.

On the other hand, there are many, many coaches, consultants and trainers who have been marketing consistently – month in, month out, irrespective of how busy their are with clients.

And it will be these businesses who will not only maintain their flow of work, but probably gain a little more as some other businesses go under.

Marketing is not an activity that happens once a month.  Nor is it something that you do every Monday morning, to kick start your week.

Marketing needs to happen each and every day, drip fed in to your working week so you maintain visibility and your potential clients think of you when they are ready.

 

Other articles you may be interested in:

1. The 5 Marketing Rules for Small Business Owners in 2009
2. 7 Steps to Attracting New Clients to Your Business
3. Article Marketing: 7 Ways of Making One Article Work Harder For Your Business

Tags: Marketing

This entry was posted on Friday, May 1st, 2009 at 9:23 am and is filed under Business Attitude, Marketing Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.