Comments on: Is your brand more important than your clients? http://www.candocanbe.com/marketing-small-business/is-your-brand-more-important-than-your-clients/ Helping small businesses attract the right clients Wed, 08 Sep 2010 09:27:09 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Alice Elliott http://www.candocanbe.com/marketing-small-business/is-your-brand-more-important-than-your-clients/comment-page-1/#comment-12 Alice Elliott Tue, 21 Apr 2009 11:28:17 +0000 http://www.candocanbe.com/?p=508#comment-12 What is important in branding is your content. If this is totally scintillating, relevant, of value and thoroughly useable then it won't matter what colour your are using or what your logo looks like! Well, it would a bit... as a website that looks like it's been thrown together in a weekend won't cut the chase, but it's best not to get hung up on having the latest gimmick, gadget, widget or gizmo, especially if they detract from your main message and make you hide behind web-wizardry to show you have nothing worth saying. Start small but good - gain respect and expertise - then you can evolve according to your means. What is important in branding is your content. If this is totally scintillating, relevant, of value and thoroughly useable then it won’t matter what colour your are using or what your logo looks like!

Well, it would a bit… as a website that looks like it’s been thrown together in a weekend won’t cut the chase, but it’s best not to get hung up on having the latest gimmick, gadget, widget or gizmo, especially if they detract from your main message and make you hide behind web-wizardry to show you have nothing worth saying.

Start small but good – gain respect and expertise – then you can evolve according to your means.

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