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	<title>Comments on: How to get talked about when you are not in the room</title>
	<atom:link href="http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/</link>
	<description>Helping small businesses attract the right clients</description>
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		<title>By: Conrad Jooste</title>
		<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/comment-page-1/#comment-853</link>
		<dc:creator>Conrad Jooste</dc:creator>
		<pubDate>Thu, 25 Feb 2010 14:09:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.candocanbe.com/?p=1436#comment-853</guid>
		<description>Yep....it&#039;s all about perceived value...which doesn&#039;t mean ripping people off!</description>
		<content:encoded><![CDATA[<p>Yep&#8230;.it&#8217;s all about perceived value&#8230;which doesn&#8217;t mean ripping people off!</p>
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		<title>By: Karen Skidmore</title>
		<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/comment-page-1/#comment-852</link>
		<dc:creator>Karen Skidmore</dc:creator>
		<pubDate>Thu, 25 Feb 2010 13:48:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.candocanbe.com/?p=1436#comment-852</guid>
		<description>It&#039;s good to be talked about it, isn&#039;t it?!! And Athena is a great example of how networking can really work.  They run some fab events.</description>
		<content:encoded><![CDATA[<p>It&#8217;s good to be talked about it, isn&#8217;t it?!! And Athena is a great example of how networking can really work.  They run some fab events.</p>
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		<title>By: Karen Skidmore</title>
		<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/comment-page-1/#comment-851</link>
		<dc:creator>Karen Skidmore</dc:creator>
		<pubDate>Thu, 25 Feb 2010 13:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.candocanbe.com/?p=1436#comment-851</guid>
		<description>That&#039;s a great concept.  And if you get your pricing right, you&#039;ll find that you can charge more for your silver package yet make it seem more affordable based on your gold package.  Thanks for stopping by Conrad.</description>
		<content:encoded><![CDATA[<p>That&#8217;s a great concept.  And if you get your pricing right, you&#8217;ll find that you can charge more for your silver package yet make it seem more affordable based on your gold package.  Thanks for stopping by Conrad.</p>
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		<title>By: Bindi Shah</title>
		<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/comment-page-1/#comment-848</link>
		<dc:creator>Bindi Shah</dc:creator>
		<pubDate>Thu, 25 Feb 2010 10:23:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.candocanbe.com/?p=1436#comment-848</guid>
		<description>Hi Karen,

This has recently started to happen to me! People in other Athena networking groups have started to mention me when I am not there and talking about my meditation so it seems that could be an indication of my niche... 

Thanks for all the great info as always,
Bindi x</description>
		<content:encoded><![CDATA[<p>Hi Karen,</p>
<p>This has recently started to happen to me! People in other Athena networking groups have started to mention me when I am not there and talking about my meditation so it seems that could be an indication of my niche&#8230; </p>
<p>Thanks for all the great info as always,<br />
Bindi x</p>
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		<title>By: Conrad Jooste</title>
		<link>http://www.candocanbe.com/marketing-small-business/how-to-get-talked-about-when-you-are-not-in-the-room/comment-page-1/#comment-842</link>
		<dc:creator>Conrad Jooste</dc:creator>
		<pubDate>Thu, 25 Feb 2010 08:41:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.candocanbe.com/?p=1436#comment-842</guid>
		<description>Hi Karen, funny your timing on this niche thing as we were at the Frank De Raffele - http://www.linkedin.com/in/frankderaffelejr - Event yesterday put on by BNI. The presentation was on Frank’s 10 Ways to Increase Profits Now!

One of the big takeaways was that businesses have to find 3 niches, a bronze, silver and gold idea in which you specialise in solving peoples problems/pain. The bronze would be your bread &amp; butter type work &amp; then at the other end you would have the gold niche which would be were you are really specialised and make most of your margin/profit.

Great post...thanks.

Conrad</description>
		<content:encoded><![CDATA[<p>Hi Karen, funny your timing on this niche thing as we were at the Frank De Raffele &#8211; <a href="http://www.linkedin.com/in/frankderaffelejr" rel="nofollow">http://www.linkedin.com/in/frankderaffelejr</a> &#8211; Event yesterday put on by BNI. The presentation was on Frank’s 10 Ways to Increase Profits Now!</p>
<p>One of the big takeaways was that businesses have to find 3 niches, a bronze, silver and gold idea in which you specialise in solving peoples problems/pain. The bronze would be your bread &amp; butter type work &amp; then at the other end you would have the gold niche which would be were you are really specialised and make most of your margin/profit.</p>
<p>Great post&#8230;thanks.</p>
<p>Conrad</p>
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