Asking for referrals: it’s in the way that you ask for them

You all know that asking for business referrals is good thing, don’t you?  But how to go about asking for them can be an entirely different kettle of fish.

One of the most simplest, yet most effective, ways of increasing the number of referrals from existing clients is to stop asking:

“Do you know of anyone who may be interested in what I offer?”

and start asking:

“Who do you know who may be interested in what I offer?”

The simple change of emphasis on the word “who” opens the person’s mind up and they start searching for an answer.  “Do you know” is a classic closed question which only gives you two answers:  yes or no.

“Who do you” is an open question which allows the person to think about an answer.

And if they can’t think of anyone at the time, there is a greater chance of them thinking of a name at a later date.

Other articles you may be interested in:

1. Business Referrals – how do you ask for them?
2. Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
3. Small Business Mistake: Attracting anyone and everyone to your business