Did you know the less marketing you do, the more clients you are likely to attract?

Yup, I tell you no lies.

I know that you may think that you have to spend most of your time marketing your business.  And I am sure most marketers will tell you if you stop marketing, your leads dry up.

Yes, yes – all true.

But where most small business owners go wrong is that they try to do as many different marketing activities as possible, to try to attract as many different clients as possible.

The number of business owners I speak to who are trying to pump out press releases, attend any networking event that fits in to their diary, try out an advert here and there, leave leaflets at various retail outlets, ask to swap website links with other businesses  … and then start to try out the likes of Twitter or Facebook because they want to get an online presence.

It is all rather haphazard and I call this the “Let’s See What Mud Sticks” marketing strategy.

Some of the mud will stick.  Of course it will – if you throw enough of it at a wall.  But it takes an awful of time, energy and money to throw enough of that mud for some of it to stick.

And this is where my “Less is More” approach to marketing comes in.

It is far more effective to focus on fewer marketing activities – three or four at most.

It does nerve to decide on which marketing activities you want to focus on.  But focus on fewer and you will be able to put more energy on making these work.

The less you have to juggle, the more likely you are to take the time to measure your results and tweak what you doing to make it work better for you.

And the more you are able to tweak, the more efficient your marketing will become – giving you more time to do to spend with your clients, yourself or your family.

Focus on less and you will attract more!

What do you think? Have you had experiences of trying to do too much?  Add your thoughts and comments below.

Other articles you may be interested in:

1. Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
2. Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
3. The 5 Marketing Rules for Small Business Owners in 2009

This entry was posted on Wednesday, November 11th, 2009 at 7:16 am and is filed under Marketing Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.