You get a phone call today from an interested client.  They have found your website and they called you up as they had some questions to ask.

It was a good call – you said all the right things and the interested customer is well, interested!  But they just weren’t ready to buy right at this very moment. You asked for their name and contact details and you both agreed to be in touch.

BUT … when do you get in touch again?  Early next week, before the end of next month or do you feel it is better to leave your potential customer to phone back themselves when they are ready?  Are you afraid of stalking them?  Or are you desperate for the business and need that interested customer to convert?

Want to know the easiest way of knowing exactly the right time will be to speak again?  The answer is simple really, but it seems that very few of you out there do it.

Before you say goodbye to each other, your final question should be “When would be a good time to speak again?”

Always, always, always establish a mutually acceptable time to speak again.  This way your interested customer knows to expect your call, will not feel you are stalking them and will also know that if they still haven’t made a decision, then it is OK to still say no.

When is it the right time to follow up a sales lead?  Ask your interested customer!

Other articles you may be interested in:

1. Make Networking Work – Follow Up At All Times
2. Twitter Tool – how to create groups in Tweetdeck & make it easier to follow people
3. Are you being explicit enough with your clients?

This entry was posted on Friday, December 11th, 2009 at 7:08 am and is filed under Business Attitude, Marketing Small Business, Selling You & Your Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.