Comments on: Cancel your advertising and throw away your leaflets http://www.candocanbe.com/marketing-small-business/cancel-your-advertising-and-throw-away-your-leaflets/ Helping small businesses attract the right clients Wed, 21 Jul 2010 09:04:36 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Alice Elliott http://www.candocanbe.com/marketing-small-business/cancel-your-advertising-and-throw-away-your-leaflets/comment-page-1/#comment-279 Alice Elliott Mon, 02 Nov 2009 11:07:24 +0000 http://www.candocanbe.com/?p=1052#comment-279 I agree that inappropriate advertising and leaflet campaigns are a waste of time and money if they are not done properly. This is a difficult world to get right, and usually require expert help with can be expensive. But even so, when you go out networking, you will need to have a decent business card and some sort of flyer to remind your newly-created contact of you and your business. Both needn't be expensive, but neither should they look cheap and tacky. If you are going to need some sort of paper publicity, then these are the ones you will need from the beginning. And of course, these publications should direct the recipient to what you have online, which should be compelling and informative, acknowledging your customers' problems, offering the benefits they will get with your solutions, and providing lots of examples, case studies, testimonials, and even some free advice in exchange for their contact details, collated for a regular e-newsletter. More focus on your promotional material's purpose will establish its costworthiness. I agree that inappropriate advertising and leaflet campaigns are a waste of time and money if they are not done properly. This is a difficult world to get right, and usually require expert help with can be expensive.

But even so, when you go out networking, you will need to have a decent business card and some sort of flyer to remind your newly-created contact of you and your business. Both needn’t be expensive, but neither should they look cheap and tacky. If you are going to need some sort of paper publicity, then these are the ones you will need from the beginning.

And of course, these publications should direct the recipient to what you have online, which should be compelling and informative, acknowledging your customers’ problems, offering the benefits they will get with your solutions, and providing lots of examples, case studies, testimonials, and even some free advice in exchange for their contact details, collated for a regular e-newsletter.

More focus on your promotional material’s purpose will establish its costworthiness.

]]> By: Jane C Woods http://www.candocanbe.com/marketing-small-business/cancel-your-advertising-and-throw-away-your-leaflets/comment-page-1/#comment-260 Jane C Woods Fri, 23 Oct 2009 07:57:26 +0000 http://www.candocanbe.com/?p=1052#comment-260 Thanks for this. I did something similar a few years ago after working with a marketing coach. It's hard to admit that one's lovingly created leaflets etc are really of little use to you at all. My web site is probably my best advert now - and word of mouth of course! I like your posts, thanks. Thanks for this. I did something similar a few years ago after working with a marketing coach. It’s hard to admit that one’s lovingly created leaflets etc are really of little use to you at all. My web site is probably my best advert now – and word of mouth of course!
I like your posts, thanks.

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