When you run your own business, it’s easy to fall in to the feast and famine trap.

Spend 8 weeks marketing like crazy and then spend the next 3 months working on the projects that you generated during this time.  Then your diary is empty once again as the work dries up and you are out marketing like crazy again to get the cash flow going.

The feast and famine cycle is hard work and very stressful.

And this is why it’s important not to let your networking happen just in the quiet times.

Networking is not an instant fix to increasing your sales leads.  Many big contracts and projects are awarded because of relationships built over several years.

Being visible 12 months of the year – little and often – is far more effective than the 8 week networking tour of every event in a 40 mile radius. 

Networking throughout the year will help you attract clients and customers naturally throughout the year, reducing the number of stressful *strapped for cash* months.

So if networking works for you, which networking events are you planning on attending over the next month?

Other articles you may be interested in:

1. The Road Runner Syndrome: Has your small business got it?
2. Business Attitude or Business Idea: Which is more likely to lead to your success?
3. Social Networking: How do you request friends on facebook?

This entry was posted on Wednesday, September 30th, 2009 at 7:01 am and is filed under Business Attitude, Marketing Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.