Comments on: Are you being explicit enough with your clients? http://www.candocanbe.com/marketing-small-business/are-you-being-explicit-enough-with-your-clients/ Helping small businesses attract the right clients Mon, 06 Feb 2012 20:15:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Andy Preston http://www.candocanbe.com/marketing-small-business/are-you-being-explicit-enough-with-your-clients/comment-page-1/#comment-148 Andy Preston Fri, 17 Jul 2009 10:54:27 +0000 http://www.candocanbe.com/?p=833#comment-148 Karen, great article! The fear of being seen as 'too pushy' stops many small business owners and people that would consider themselves 'non-salespeople' winning as much business as they deserve. That happens in their face-to-face interactions, their telephone interactions and as you mention above, even in their advertising and website and on-line interactions! I wrote an article for a design magazine here - http://www.andy-preston.com/2009/01/selling-in-a-creative-industry/ (warning - they asked for it to be provocative on purpose to disturb their readers out of their comfort zones), but it also applies to many small business people. Keep up the good work! Karen, great article!

The fear of being seen as ‘too pushy’ stops many small business owners and people that would consider themselves ‘non-salespeople’ winning as much business as they deserve.

That happens in their face-to-face interactions, their telephone interactions and as you mention above, even in their advertising and website and on-line interactions!

I wrote an article for a design magazine here – http://www.andy-preston.com/2009/01/selling-in-a-creative-industry/ (warning – they asked for it to be provocative on purpose to disturb their readers out of their comfort zones), but it also applies to many small business people.

Keep up the good work!

]]> By: David Winch http://www.candocanbe.com/marketing-small-business/are-you-being-explicit-enough-with-your-clients/comment-page-1/#comment-147 David Winch Fri, 17 Jul 2009 10:45:51 +0000 http://www.candocanbe.com/?p=833#comment-147 Great article Karen. Especially the 'options' point which makes the customer's choice 'Which?' and not 'If?' Calling a spade an excavating implement never helped anyone! David Great article Karen. Especially the ‘options’ point which makes the customer’s choice ‘Which?’ and not ‘If?’

Calling a spade an excavating implement never helped anyone!

David

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