Comments on: Advertise your free stuff http://www.candocanbe.com/marketing-small-business/advertise-your-free-stuff/ Helping small businesses attract the right clients Mon, 06 Feb 2012 20:15:55 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Karen Skidmore http://www.candocanbe.com/marketing-small-business/advertise-your-free-stuff/comment-page-1/#comment-1763 Karen Skidmore Tue, 13 Jul 2010 13:09:38 +0000 http://www.candocanbe.com/?p=1974#comment-1763 It's a very good point you raise Judith and I believe you have to really consider what it is you are offering. For example, to run a random competition that allows anyone to enter to win one of your products is probably going to attract a good percentage of "freebie hunters". But offer a report, e-book or white paper on a subscription offer only (ie someone has to add their name & email address and opt-in to your mailing list) tests the commitment of this person. And this is why I recommend a double opt-in too - you don't want to make the process too hard for someone ... but you do want them to consider their options. And if you don't try, you won't know if it works for your business. One rule (people who like free stuff never buy anything) may apply for one business ... but it may not necessarily apply to yours! It certainly doesn't apply to mine :O) It’s a very good point you raise Judith and I believe you have to really consider what it is you are offering. For example, to run a random competition that allows anyone to enter to win one of your products is probably going to attract a good percentage of “freebie hunters”.

But offer a report, e-book or white paper on a subscription offer only (ie someone has to add their name & email address and opt-in to your mailing list) tests the commitment of this person. And this is why I recommend a double opt-in too – you don’t want to make the process too hard for someone … but you do want them to consider their options.

And if you don’t try, you won’t know if it works for your business. One rule (people who like free stuff never buy anything) may apply for one business … but it may not necessarily apply to yours! It certainly doesn’t apply to mine :O)

]]> By: Judith Morgan http://www.candocanbe.com/marketing-small-business/advertise-your-free-stuff/comment-page-1/#comment-1761 Judith Morgan Tue, 13 Jul 2010 07:47:17 +0000 http://www.candocanbe.com/?p=1974#comment-1761 Hi Karen, I agree with this but what do we say to those who suggest that people who like free stuff never buy anything? Hi Karen, I agree with this but what do we say to those who suggest that people who like free stuff never buy anything?

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