How To Do Email Newsletters

Latest News: Date announced for start of the next CanDoCanBe Email Newsletter Programme

Get shown how to create an
email newsletter that gets you clients

The 4 Week CanDoCanBe Email Newsletter Programme that
takes you by the hand and shows you the Step-by-Step Process

New dates! Next course starting Monday 15th November

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Save £50 and advance book before 5pm Wednesday 10th November!!
Advance booking is just £197!

• How many of you still struggle to send out email newsletters from your outlook or as a PDF attachment?
• Have you signed up for a system like MailChimp or Constant Contact but are still confused about what to write about and when to send it out?
• Are you feeling despondent because you’ve only got a few subscribers?  If so, I bet it’s been months since you last emailed anything to your mailing list!

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Hi, my name is Karen Skidmore and I can still remember how tough it was setting up my own email newsletter back in 2004.  I started with 50 friends and family and struggled to set up my newsletter template, deciding what to write about and working out my opt-in forms.

But over the past six years, my email newsletter is now the backbone to my marketing.  My email newsletter has allowed me to have sell-out workshops, make online sales from my workbooks and courses, successfully launch my new Web Tech Marketing Club, as well as promote my 1-2-1 services constantly and consistently throughout the year.

There is no doubt, email newsletters have become one of the most successful marketing tools for many other small business owners such as coaches, trainers, therapists and consultants. But they can also be one of the most challenging to set up.

There seems to be so much jargon, technicalities and creative writing skills involved that you just don’t know how to make it all happen.

And this is where I know I can help you …

Over the past few years, I have run many email newsletter training courses where I personally mentored small groups of business owners through the email newsletter set-up process. I put together this 4 week programme that have helped dozens of small business owners publish their first email newsletter and kick-start their most powerful marketing tool for their business.

Now you can too!

The Simple Way to Creating Your Own Email Newsletter

This 4 week programme called “How To Do Email Newsletters” is the easiest and most straight-forward way to get your email newsletter up and running.

Inside this simple to follow programme you’ll get hundreds of tips, tricks and short-cuts, as well as the step-by-step actions you need to take at each stage of the process.

Absolutely everything any small business owner would need.

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More than just a home-study programme

This programme is more than just a whole load of PDFs that you read through or recorded teleclasses that you try to find the time to listen to.

This programme is different in that you are being personally supported by me. From the day this programme starts on Monday 15th November, you have me right by your side for the next 4 weeks.

This programme is set up as an online course that enables you work through each module one week at a time.  It’s on a secure site so that only you have your log in and your answers and replies remain private to just you and me.

You also get to join me once a week for a live group training call (which is recorded for anyone not able to make one or two of the sessions).

And if you have any burning questions or want to check an idea with me, I am here for you!

PLUS! there will be a private forum set up for everyone on this course so you can share ideas, connect and learn from each other if you so wish.

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What exactly is covered in this programme?

Watch this quick video and you can see exactly what steps you will be taken through during this programme.

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Save £50 and advance book before 5pm Wednesday 10th November
Advance booking is just £197!

The programme is split in to four easy to follow modules, each designed to fit in one working week.

Week 1 Module: Email Newsletter Basics – Get the jargon defined and discover how they work as a marketing tool

• Discover how email newsletters differ from sales letters
• Get a check list of advantages, disadvantages and options available to you as a small business owner with limited time and tight financial budgets
• Find out what the differences are between email newsletters, autoresponders and shopping carts and why you may want to consider using all 3 in your business
• How to measure your email newsletter effectiveness
• And why customer profiling is so important as a first step and how you go about it

Week 2 Module: Let’s Get Technical – Recommended email newsletter systems and how they work

• Understand why PDF newsletters don’t work and what the disadvantages are to sending out “DIY” newsletters from your email server
• Discover the importance of automating your email newsletter and practical steps you can take to ensure yours is
• Recommended web-based email newsletter systems outlined for you including a simple checklist that will help you decide which is best for you

Week 3 Module: The When, What and Why you send out email newsletters

• Discover what you can actually produce with little or no design experience and which one will be the most effective to attract and convert paying clients to your business
• 10 ways of creating content for your email newsletter without having to write your own articles
• 7 short-cuts to help produce great copy if you prefer to write your own articles
• How and why to position your call to action where it will be most effective in generating orders and payments
• 5 top tips on when the most effective time is to send out your email newsletter
• How blogging can work effectively with your email newsletter and help increase your brand awareness with minimal additional effort

Week 4 Module: How to grow your mailing list

• Where to start and the steps to take when importing your current database
• Understand why you should “sell” your email newsletter rather than your current services or products and why this is much more effective method of attracting clients
• What “Name Grab” websites are and how you can use them in your business
• The 5 top ways of promoting your email newsletter online
• How to use social media sites like Twitter, Facebook and LinkedIn effectively to get subscribers
• And the 7 best ways of promoting it offline so you maximise your subscribers and grow your mailing list
• How to develop a simple list building action plan that you can follow, even when you have a busy diary

After the 4 weekly modules you will be asked to hit that send button and get your first newsletter sent out – no matter how small your database is!

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What’s been said about “How To Do Email Newsletters”already?

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Bina Kantaria, Customer Interaction Limited “Anyone who hasn’t yet signed up for Karen’s [email newsletter programme] is missing out! It has really motivated me to get started. Before I had the fear and worried about “How do I do this?”, especially with the technical aspect. But now I feel much, much more confident. Thank you very much.”

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Sharon Leighton, Sharon Leighton Consultancy “Just wanted to let you know how doing the course has had an amazing energizing effect on me and also sharpened my business development plans. I certainly didn’t expect that as an outcome. I had some ideas swirling around in my head: seeing your course presented the perfect opportunity to put them into action. The 7 contacts to conversion story resonated as I knew similar stats from pharmaceutical selling but hadn’t really made the connection for my own business. The customer profiling work was the catalyst really – getting into their mind, wants, lifestyle and thus needs. I can’t wait to get the newsletter out and see how it grows and if it has business impact. I haven’t stopped enthusing about your course to my fellow business owners down here in SE Wales.”

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Helen Murphy, New Level Recruitment . “Your information about email newsletters has saved me loads of research time and money.”

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Bernay Laity, InColour Consultancy . “You have presented the information in a useful, constructive and simple way that enabled a non-techie (like me!) to learn about e-newsletters with the added bonus of benefiting from your previous experience.”

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Weekly live training sessions

There’s nothing like a live training session to bring it all together is there?

Each session will set you up for the week ahead, giving you the opportunity to ask your questions direct to me as well taking away dozens of tips and short-cuts that I use in my own email newsletter strategy.

Just dial in from the comfort of your office chair or sofa at home – it’s that easy

Dates for these sessions:

Week One: Monday 15th November at 12.30pm – 1.30pm (UK time)

Email Newsletter Basics

Week Two:  Monday 22nd November at 11.30am – 12.30pm (UK time)

How to choose the right email newsletter system for your business

Week Three:  Monday 29th November at 12.30pm – 1.30pm (UK time)

What, when and why do you send out your email newsletters?

Monday 6th December at 12.30pm – 1.30pm (UK time)

How to get subscribers and grow your mailing list

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Okay – Let’s be clear on what you are getting

Here’s what you get:

• 4 week online training course giving you 4 modules to work through – one every week
• My personal support in answering all your questions and queries for the duration of the programme
• Invitations to the weekly live training sessions
• Audio recordings of each live training session just in case you can’t make it on the day
• PLUS a private forum to share, connect and learn from others on this course

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So what’s the cost?

You may have already gathered this is more than just a run-of-the-mill home study programme.  I know there are plenty of you who have spent your hard earned cash on e-books and recorded teleclass sessions … and then never done anything with them!

There are probably half a dozen of these sitting in your C Drive right now, aren’t there?

This is why you have my personal support throughout this programme so that you do take action, have all your questions and queries answered PLUS get invitations to join me on the four live training sessions.

Your email newsletter is going to happen!

Usually your investment in getting personalised support from me is a minimum of £275 a month, for about four months.  That would be a total investment of more than £1,000.  But for those of you want to get four hours of group training, personalised support from me, a private forum to share ideas with others PLUS a specific step-by-step programme to work through, it’s just £247.

But don’t wait until the programme starts on the 15th November!  For those of you want to act RIGHT NOW! then take advantage of our special advance booking offer.

Book your place before 5pm Wednesday 10th November and save £50!  Advance booking offer is just £197!

Make Your Email Newsletter Happen!

Click here to get sign up right now with “How To Do Email Newsletters” – and be reaching out to potential clients and customers within just 4 weeks.

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Once you’ve signed up, you will be emailed instructions on how to log in to your online modules as well as confirmations of your attendance at the four live training dates.

Thank you for reading and I look forward to “seeing” you on the Monday 15th November.

Warm regards,

Karen Skidmore

+44 (0)1428 607745
Karen@CanDoCanBe.com
www.Twitter.com/CanDoCanBe

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P.S. Still got some more questions to ask?

If you’re still a little unsure whether this course is right for you, check out the answers to some of the frequently asked questions.  If you’ve got any others, then pick up the phone and call me on +44 (0)1428 607745.  Or you can reach me by email at Karen@CanDoCanBe.com

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What happens to my personal support after the 4 week programme?

I’ll still be around, don’t worry.  But this programme was designed to be completed in 4 weeks, there should be plenty of time to answer all your questions.

You’ll still have access to the material for as long as you need it.  It’s yours to refer back to over the coming months.  .

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How long does each weekly module take?

Each module is designed to take you between 2 and 4 hours a week. Some of you will whiz through, whilst I know there may be some of you who take a little longer on a particular module.

But it is important that you do make the time to work through each module.  And make the time to take each action too.

You don’t want “Do Email Newsletter” on your to-do list for another 3 months, do you?

And if you stick to the timetable, you will benefit from having me supporting you through this.

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How quickly can you work through this programme?

You will have access to all 4 weeks’ modules as soon as you sign up.  So, if you want to go faster than one a week, that’s quite all right by me!

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What happens if you’ve suddenly got to drop out of this programme and put this project on hold for a few weeks?

Running your own business throws curve balls at you when you least expect them, doesn’t it?  I know from personal experience that, even with the best intentions, clients demand your attention, kids get sick or you have take off to sort out a major problem.

If you seriously feel you can’t continue with the programme over the next 4 weeks, then email me.  As explained already, this programme is here for you for as long as you need it – it won’t go away.  But in certain situations, I am happy to defer my 4 weeks personal support.  Get in touch and we can discuss it.

And, of course, all the training sessions will be recorded so you will be able to catch up at any time.

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Do you have to have a website before starting this email newsletter programme?

Your website will be an integral part to your email newsletter promotion and is certainly essential to have at some point. But to be honest, it’s a little like asking whether it’s the egg or the chicken that came first.

You can’t have one without the other and you have to start somewhere. One business owner did attend a previous Email Newsletter programme without having a live website and found the work that she did in Week One on customer profiling, was critical to her website success; as well as understanding how to position her email newsletter on her website, which is covered Week Three.

You don’t want to have a website that doesn’t support your email newsletter, so if you want to get started on creating your email newsletter first before your website, than that’s perfectly OK (and will probably benefit your website planning, too).

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What if you already have an email newsletter but you want to know how to get it working better for you?

If you have already dabbled in email newsletters and signed up for a system such as Constant Contact, Aweber or Mailchimp, then this programme is still right for you.

What results are you getting?  Are you getting lots of “lovely article” comments but very little in the way of enquiries?  I know I struggled with this for the first 6 months.  Everyone seemed to like what I was sending out, but I wasn’t get one enquiry or business lead from them.

Perhaps you are struggling to attract more than a couple of subscribers a week.

This programme isn’t just about deciding which email newsletter system to use.  It has been designed to take you through the email newsletter set-up process PLUS the writing of the content and the growing of your mailing list.

It’s going to teach you how to write newsletters that create enquiries.  It’s going to show you how to build your mailing list without becoming a spammer.

It could be that when you go through the Week 2 Module about choosing the right email newsletter system, that you realise you’ve signed up for the wrong one!

If you are at all unsure whether this is right for you, then either call or email me.

Are you ready?

Phew! There you have it. What’s included, how it all works, what others have already said about the programme and how much your investment is.

Make Your Email Newsletter Happen!

Click here to get started right now with “How To Do Email Newsletters” – and be reaching out to potential clients and customers within just 4 weeks.

If you still have a question that I haven’t answered here on this page, then do get in touch.  Either pick up the phone and call me on +44 (0)1428 607745.  Or you can reach me by email at Karen@CanDoCanBe.com