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Twitter: How to use Twitter as an
Effective Marketing Tool

Did you know that ….

You don’t need 25,000 followers on Twitter to be successful?!!!

It’s easy to get sucked in to the Twitter hype of feeling that the more followers you have, the more successful you can be at attracting new clients.

There are dozens of Twitter follower scams that promise you hundreds of new followers everyday.

But for most small business owners, like yourself, who run authentic and “real” businesses, chasing followers on Twitter is not only a waste of time, but demolarising and could end up damaging your brand in the long term.

Stop wasting time on Twitter
And start using Twitter as an effective marketing tool!

Hi and, for those of you who don’t know me, my name is Karen Skidmore

Back on 16th April 2008, I created a Twitter account and tweeted my first tweet, and then did nothing until, later that summer, I decided to have another go and find out what the Twitter hype was all about.

Almost 12 months later, Twitter has become an integral part of my marketing strategy, bringing in clients from across the world, as well as providing an essential networking arena, market research tool and also a bit of fun “water-cooler” chit-chat.

And the great thing about Twitter is that because it is still in its infancy, Twitter provides a highly versatile platform for many small business owners, like you, to incorporate in to your business planning and marketing strategy.

But hang on – there’s some things you need to know about before you keep reading!

Firstly, I’m not here to tell you that Twitter is an essential and “must-use” tool [after all there are thousands of small business owners running highly successful businesses who haven’t even got themselves online, never mind tweeted].

Nor am I here to teach you how to get 25,000 followers in 25 days [please don’t get caught up in all that hype - unless you are in the business of trying to persuade people they have won the lottery or need help transferring your inheritance out of the country!]

But I am here to share with you some of the highly effective marketing strategies you can use Twitter for. And explain to you – in plain, English! – how you go about implementing one or more of them in your business so you can use Twitter to attract the right clients.

Want to find out more?

Then join me for a special 2-part Twitter Training Programme, live on the web.

Here’s what is covered:

Part One: “How Many Followers Should You Have & How Do You Go About Attracting Them?”

5 key questions to ask yourself before deciding to use Twitter as a marketing tool
What are Twitter Spammers and how can you avoid acting like one
What your Twitter profile needs to say about you
What is re-tweeting and what you can do to get re-tweeted yourself
How to use Twitter as a 2-way conversation tool and why public replies create value
4 recommended online tools to help you find relevant people to follow
Tips to help decide whether you should auto-follow and how you go about doing it effectively
Follow Friday – what is it and how can you use it

Part Two: “5 Key Twitter Marketing Strategies & How You Go About Implementing Them”

The 5 key Twitter marketing strategies explained in detail
Practical business objectives to have in each of these strategies
Dozens of ideas and tips on what you can actually do day-to-day to meet your business objectives, without Twitter taking over your life
The tools and systems to have in place to measure your success on Twitter
The tools and systems to have in place to help you convert your Twitter followers into clients
Come away with a practical, clear action plan on how to make Twitter an effective marketing tool for your business

Bonus “How-To” Videos

Because much of what is discussed during these live sessions is best achieved by “doing”, you will also get access to special online “How-To” videos that will show you how to use Twitter tools such as Tweetlater, Tweetdeck, Twtpoll and Twitterfeed, plus many, many more.

Watch over my shoulder as I show you how to set up automated tweets, feed your blog feed automatically in to Twitter and everything else that you find out about during the live Twitter Training sessions.

No need to stare at the screen again or scream at the FAQs when you can’t find out what you are supposed to be doing because you will be shown the short-cuts and steps to take to get Twitter working effectively for you.

Stop wasting time on Twitter

And start using Twitter as an effective marketing tool!

When are the live events?

Part One: Wednesday 8th July – 8.30pm until 9.30pm UK (GMT+1)
Part Two: Thursday 9th July – 8.30pm until 9.30pm UK (GMT+1)

(3.30pm until 4.30pm US/Eastern and 12.30pm until 1.30pm US/Pacific)

Where are the live events being held?

Be at home on your sofa, in your office or out and about – you get to dial in by telephone from anywhere in the world

Free Recording!

What happens if you are not free at these times?

And if you have any questions you want answered during the call, you will have the opportunity to submit them before the event.

What else is included?

Free Transcripts!

Each call will be transcribed after the event because I know many of you prefer the written word and find it easier to digest the information when it’s in front of you.

And remember your bonus “How-To” videos, too! You’ll get access to these after the live events, along with the transcripts and recordings.

How much is this Twitter Training?

To register for this event and get access to both the audio recordings, transcripts AND bonus “How-To” videos, your investment is only £47!

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