How to Manage Your Googleability
How many times have you checked someone out on the internet before meeting them? Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending. Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website [...]
Is it Time to Ditch Traditional Marketing?
The past few years have created very exciting marketing opportunities for small business owners. The ability to get yourself known, both locally and internationally, has been made easier and cheaper than ever before. The explosion of social media has allowed you to upload videos, publish articles and reach out to potentially thousands of new clients [...]
How does the style of your writing need to differ between your blog, your brochure and your website?
Most business owners find it incredibly difficult to put down in words why they are so great to work with. Writing can be one of the most challenging skills to learn and master and it’s certainly not high on the list when you first start out. All the focus in the first few months is [...]
6 Things You Need to Know About Writing Website Copy
Biggest website mistake? It’s when business owners spend all their time and energy on making sure the look and feel is right and then try to bash out some copy quickly so that they can make their website go live. Absolutely, first impressions do count. A picture is worth a thousand words and finding a [...]
Who the Google are you?
When was the last time you Googled yourself? I was asking around a few months ago for some personal recommendations of a business coach/mentor. One guy came highly recommended from someone who was working with him at present and I was given his name and contact details. I always like to check someone out online [...]
Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. TO have the your logo in the right corner of your invoice. After all you have standards and the right business image [...]
Have you finished your website yet?
Websites are often something that sits on your to-do-list, waiting to be ticked off. You spend a few sessions with a web designer or graphic designer, write your copy and get it published. Tah-Dah! It’s live. Your website is complete! But actually your website work has only just begun. A website is NOT something that [...]
Small Business Owners: Beware the hype of internet marketing!
It is easy to get caught in the hype of all the online marketing. With the number of internet marketing programs you can buy into, it’s easy to feel that by having 20,000 followers on Twitter and 5,000 friends on Facebook, these are the reasons behind building a successful business. But behind every successful online presence [...]
What if we called long sales letters something else?
Yes, oh yes! It’s obvious from yesterday’s comments on my article “Do long sales letters work?” that most of you hate them. And yet you still recogonise that this is the way generally adopted to sell products or services online. It’s interesting. We hate to be sold to and yet we love to buy. No [...]
Do long sales letters really work?
Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer. And it’s usually punctuated with dozens of [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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