Last updated by Karen Skidmore at May 20, 2013.

Do long sales letters really work?

Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer.  And it’s usually punctuated with dozens of [...]

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Do you display your prices on your website?

If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I charge.” “I don’t want to put [...]

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How does the style of your writing need to differ between your blog, your brochure and your website?

Most business owners find it incredibly difficult to put down in words why they are so great to work with.  Writing can be one of the most challenging skills to learn and master and it’s certainly not high on the list when you first start out. All the focus in the first few months is [...]

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Get found on Google: reasons why your website is not be coming up in the search results

Hands up if your website is floating around in hyperspace, attracting no more than a few dozen clicks every month? It’s easy to fall in to the trap of getting a website up and running, only to hold your head in despair because you are not getting the online traffic you thought you were going [...]

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Have you finished your website yet?

Websites are often something that sits on your to-do-list, waiting to be ticked off. You spend a few sessions with a web designer or graphic designer, write your copy and get it published.  Tah-Dah! It’s live. Your website is complete! But actually your website work has only just begun.  A website is NOT something that [...]

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How to Manage Your Googleability

How many times have you checked someone out on the internet before meeting them? Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending. Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website [...]

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Completion not perfection

It can be expected that everything you do in your business, you want done right.  To have the correct grammar and spelling.  To have the right message and images in your marketing material.  TO have the your logo in the right corner of your invoice. After all you have standards and the right business image [...]

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How many clicks to find your contact details?

One of the most frustrating things about finding a business on the internet that you want to buy something from … is not being able to contact them! Yes, yes, yes – so you’ve got a contact us page.  But, if your telephone number or email address is more than one click away from the [...]

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Is your website a help or a hindrance?

Every business should have a website, right? True.  Every business, big or small, should have some sort of web presence.  The internet is part of every day life and, as you don’t need thousands of pounds to get a business online now, there really is little excuse for a business not to a have a [...]

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How hard is your website working for you?

When it comes to small business websites, many of you focus on attracting visitors.   You are quick to get a website up and running because you want to “get online” and then you focus on questions such as “How do I get to the top of Google?” “How do I get traffic to my site?” [...]

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