Is it Time to Ditch Traditional Marketing?
The past few years have created very exciting marketing opportunities for small business owners. The ability to get yourself known, both locally and internationally, has been made easier and cheaper than ever before. The explosion of social media has allowed you to upload videos, publish articles and reach out to potentially thousands of new clients [...]
Social Media: What’s the worst thing you can do?
There’s lots of bad things you can do on social media, isn’t there? You can sell to everyone all the time and create noise that no-one listens to. You can automate your updates to the point that people wonder if you really a bot, rather than a human being. You can get obsessed by numbers [...]
Auto-unfollowing on Twitter: Is it right?
SocialToo, a useful management tool for your social media accounts, has just announced on its blog that Twitter has requested they take away the auto-unfollowing feature. Up until now, SocialToo subscribers could set their Twitter account to automatically unfollow people when they unfollowed you. Sounds like an efficient way of managing an account, doesn’t it? [...]
Social Media Success: How Do You Make It Work?
There is no doubt that the growth in social media tools over the past couple of years has been enormous. Everywhere you go on the internet there seem to be references to business’ Twitter accounts and facebook pages. Follow us here, subscribe there, join online now. It’s easy to feel that everyone is tweeting, poking [...]
Who the Google are you?
When was the last time you Googled yourself? I was asking around a few months ago for some personal recommendations of a business coach/mentor. One guy came highly recommended from someone who was working with him at present and I was given his name and contact details. I always like to check someone out online [...]
John & Edward: Has your business got their buzz?
There’s no getting away from this story. Whether you watch X Factor or not, you would have to live on another planet not to have heard their names over the past couple of weeks. John & Edward, the 18 year old twins who have made it in to the final 12 of the X Factor, [...]
Facebook, LinkedIn, MySpace: Which social networks should you belong to?
There are umpteen numbers of social networks out there to choose from. There are the obvious big ones, such as Facebook, LinkedIn and MySpace but once you start searching around, you soon realise there are many other, smaller and more focused one to explore. But join too many and there is the danger that you [...]
Twitter – Is it about conversation or is it about automation?
There is an awful lot of advice out there (me included!) that talk about automating Twitter; talk about being able to schedule your tweets using devices such as TweetLater; talk about automatically updating your Facebook postings with Twitter. All of which save you time to be able to spend so that your marketing is working [...]
Small Business Owners: Beware the hype of internet marketing!
It is easy to get caught in the hype of all the online marketing. With the number of internet marketing programs you can buy into, it’s easy to feel that by having 20,000 followers on Twitter and 5,000 friends on Facebook, these are the reasons behind building a successful business. But behind every successful online presence [...]
Social Networking: How do you request friends on facebook?
How many social networking sites are you a member of now? There is every chance that if you are active online, then you are just not a member of one site, you are a member of probably 3 or even much, much more. And if you are an active online social networker, are you building [...]
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