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Social Networking Privacy Settings: How would your Facebook status update look on the front page of The Daily Mail?

Written by Karen Skidmore on - 4 Comments
Categories: Business Attitude, Online Networking, Selling You & Your Business, Social Media

Earlier this week I attended a presentation at school about online safety for our children.  Run by the Lucy Faithfull Foundation it was enlightening and, at times, disturbing. I blogged about my thoughts on privacy settings the next day and after getting many comments and emails about the subject, I thought I would share some [...]

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4 Comments

How private do you need to be on the internet?

Written by Karen Skidmore on - 11 Comments
Categories: Business Attitude, Selling You & Your Business, Social Media

Last night I attended a most excellent presentation at my children’s school.  A representative from the Lucy Faithfull Foundation gave a session on online safety for our children. It was enlightening and incredibly shocking in parts.  And it’s got me really fired up about privacy settings on the web. You see, what so many of business owners [...]

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11 Comments

The vuvuzela social media strategy: are you doing it?

Written by Karen Skidmore on - 11 Comments
Categories: Online Networking, Social Media

If there is one topic that is guaranteed to unite the whole nation, if not the whole world, at the moment is the dislike of those darn vuvuzelas at the World Cup Matches.  My OH, like so many other football fans, is watching the matches on mute as he can’t stand the sound of those [...]

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11 Comments

Does the ease of using the internet mean that we can stop the harder face-to-face stuff?

Written by Karen Skidmore on - 3 Comments
Categories: Business Attitude, Marketing Small Business, Online Networking, Selling You & Your Business, Social Media

As you may have realised, the UK is in the middle of an election.  I know, I know! You don’t need reminding, but I did want to put this situation in to context. We had a knock on the door the other day and it was my neighbour canvassing for our local Conservative MP.  We [...]

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3 Comments

Are you being ignored in the Twitter playground?

Written by Karen Skidmore on - 14 Comments
Categories: Business Attitude, Marketing Small Business, Online Networking, Social Media

Last week I got an email from someone who saw me speak on the subject of using Twitter for small businesses.  It was titled “Help Please – slightly ranty and desperate”. Having been a Twitter for some months, this small business owner was feeling like a child coming home and saying “no-one wants to play [...]

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14 Comments

3 reasons why you shouldn’t be using Twitter

Written by Karen Skidmore on - 12 Comments
Categories: Marketing Small Business, Social Media

Twitter isn’t right for everyone.  I know – shock horror!! But it’s true. There has been so much hype about Twitter over the past year that it can be easy to get sucked in to and feel that everyone is on Twitter already and you should be doing it too. I was speaking at the [...]

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12 Comments

LinkedIn: Offline + Online = Make Sense Networking

Written by Karen Skidmore on - 2 Comments
Categories: Marketing Small Business, Neworking Tips, Online Networking, Social Media

LinkedIn is proving to be one of the more popular social networks for business; a safe haven where “normal” business rules seem to apply. Facebook is great for your “water-cooler” chat and sharing photos. Twitter works for the “cocktail hour” chat, buzzing with link sharing and playful banter.  But LinkedIn is the platform that many [...]

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2 Comments

How to Manage Your Googleability

Written by Karen Skidmore on - 9 Comments
Categories: Featured Articles, Online Networking, Social Media, Website & SEO Tips

How many times have you checked someone out on the internet before meeting them? Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending. Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website [...]

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9 Comments

You and I: Does it matter which word to use?

Written by Karen Skidmore on - 0 Comments
Categories: Blogging, Marketing Small Business, Social Media

Earlier this month I published an article about the 6 Things You Need to Know About Writing Website Copy and suggested that you take a look at your own website copy to see how many “I’s” and “you’s” where mentioned. How many of you did this? Well, Nic Oliver, who writes at www.Nic-Oliver.com, has been [...]

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Is it Time to Ditch Traditional Marketing?

Written by Karen Skidmore on - 7 Comments
Categories: Featured Articles, Marketing Small Business, Social Media, Website & SEO Tips

The past few years have created very exciting marketing opportunities for small business owners.  The ability to get yourself known, both locally and internationally, has been made easier and cheaper than ever before. The explosion of social media has allowed you to upload videos, publish articles and reach out to potentially thousands of new clients [...]

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7 Comments

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