Robert De Niro may be waiting, but why are you talking Italian?
Image walking in to a room full of Italian people and start a conversation in English. There may well be a few people who would be able to switch over very easily from their Italian conversation, naturally in to yours. But for most, it will probably be a challenge to switch languages mid conversation and, [...]
Dont fall in to the Facebook trap – make it your welcome mat, not your home
Yesterday there was uproar around Facebook communities. Facebook where making changes to the business pages and after a 9 minute outage, the new look Page had gone as quickly as it appeared. “How dare they change the format of the Pages” was one comment I read. “Don’t they know it businesses like ours that pay [...]
Your website home page – how important is it any more?
When businesses first started going online and creating websites to promote themselves, it seemed appropriate to replicate exactly what they did offline – create online versions of the brochures they sent out by mail or gave directly to clients. But what worked in the 90’s and early part of this decade just doesn’t cut it [...]
How to deal with inappropriate messages on Facebook
How would you feel if you got this message below? “hi. I came across you when i was searching for a friend.Your beauty certainly have gotten me so hypnotized and I couldn’t look further,You have got cute looks probably that got me attracted to you.i will like to know you if you don’t mind,this is my email(XXXX@yahoo.com) [...]
Twitter Follower Ratios – do you really care?
When checking someone out on Twitter, do you check out their follower to following ratio? Do you make assumptions about someone who has only a few hundred followers? And do you think someone is a Twitter scammer if the ratio is heavily skewed one way or another. Or don’t you really care? I attended one [...]
Twestimonials: how to use your tweets as testimonials
The problem with tweets is that they only last about 3 or 4 hours at best. Once tweeted, they disappear down the Twitter feed, never to be seen again. Yes, using the Favourites feature is a great way of highlighting your favourite tweets – both tweets from others that you find useful, plus tweets of [...]
Follow Friday on Twitter? Huh?
A question that comes up weekly is what on earth is Follow Friday on Twitter. Twitter seems to have it’s own unique language and acronyms and it’s easy to get lost and confused trying to translate it. So as it’s Friday and it is officially Follow Friday in the Twitterverse, here is a short video [...]
Social Media and Emperor’s New Clothes
Up and down the country, there appears to be a domino effect. Advertising agencies, marketing departments, web masters – they all seem to be bolting on “Like Me” Facebook buttons and “Follow Me on Twitter” links to websites. People are being friended on Facebook by national carpet companies and major coffee chains. And I don’t know [...]
6 ways of using LinkedIn to build your brand online
LinkedIn has fast become one of the largest and most respected online business networks. According to Wikipedia, it had more then 75 million registered users in August of this year, spanning more than 200 countries. But how are you using it? Compared with sites such as Facebook and Twitter, it seems to be regarded as [...]
Automated marketing: spam or sprinkles?
Whenever I start talking about automated marketing, I always hear the odd intake of breath from certain people in the audience. The very word “automated” makes the whole process sound robotic and sausage-factory-like. And yet, if you don’t automate part of your marketing process as a small business owner, it’s easy to run out of [...]

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