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Reasons why your social media marketing won’t work

Written by Karen Skidmore on - 0 Comments
Categories: Social Media

Are you hoping and praying that your social media will work? This article is an excerpt from Karen Skidmore’s new book “Shiny Shiny: How to stop being a social media magpie.”  If you are interested in getting one of the special launch copies, click here for more information. Some of you will not have dabbled [...]

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The Magpie Syndrome

Written by Karen Skidmore on - 6 Comments
Categories: Marketing Small Business, Social Media

Rebecca is a coach. She wants to help women who have experienced bad relationship breakdowns. She’s got a basic website together, printed some business cards and a leaflet but she hasn’t a clue where to start finding her new clients. She’s been along to a local networking event and met an approachable chap called Simon. [...]

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6 Comments

Warning: social media can make you less social!

Written by Karen Skidmore on - 4 Comments
Categories: Business Attitude, Neworking Tips, Social Media

As tweeting and facebooking becomes more the norm at networking events and conferences, social media is starting to affect people’s sociability.  I’m sure we’ve all tutted at some point or another at the growing concerns that children spend more and more time glued to some form of screen.  But have you stopped and looked around you [...]

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The Facebook weekly round up from the Web Tech Club

Written by Karen Skidmore on - 1 Comment
Categories: Social Media, Web Tech

Facebook Fan Pages have been a hot social marketing topic for the past year, especially since the new look changes made a few months ago. Small businesses are beginning to realise the potential that Facebook offers, but it’s still a confusing place to be. How do you get your first few fans?  How do you [...]

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LinkedIn Connections: how personal are your invitations?

Written by Karen Skidmore on - 0 Comments
Categories: Online Networking, Social Media

Out of the all the social networks, LinkedIn is the one that feels safest for most small business owners. You are on LinkedIn to talk business and do business. There is none of this confusing funny cat video sharing or having conversations about what you’ve had for lunch. You turn up on LinkedIn suited and [...]

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Don’t write your own stuff! 5 things to share on Facebook

Written by Karen Skidmore on - 6 Comments
Categories: Social Media, Web Tech

Setting up a Facebook Page is simple.  Within a couple of clicks, you can set yourself up and have a new way of reaching out to potential clients. In fact, it is so simple that many small business owners find themselves setting up a Facebook Page without much thought – usually late at night when [...]

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6 Comments

7 reasons why Facebook marketing won’t work

Written by Karen Skidmore on - 6 Comments
Categories: Social Media

photo © 2008 Massimo Barbieri | more info (via: Wylio) Setting up a Facebook Page is fast becoming one of the biggest knee-jerk reactions to peer pressure that small business owners will make this year.  In fact, I wouldn’t be surprised if we see it submitted as a new sport for London 2012’s Olympics! If [...]

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6 Comments

How public do you need to be about your private stuff

Written by Karen Skidmore on - 9 Comments
Categories: Online Networking, Social Media

Whether you have started using social media in your marketing or not, there’s not a day that goes past without some celeb or footballer getting in trouble from one of their tweets or Facebook updates. It seems that when it’s just us and our iPhones, it’s easy to forget that the messages we send out [...]

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9 Comments

LinkedIn Companies: 5 important points to consider before you set one up

Written by Karen Skidmore on - 5 Comments
Categories: Online Networking, Social Media

LinkedIn have been releasing some lovely new features to their company profiles over the past couple of months. Competing alongside Facebook Pages, you can now add banners, videos and testimonials buttons which synch up with your website. Rather nifty! But before you go dashing off creating your own company page, here 5 important things to [...]

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Twitter etiquette: How do you sell on Twitter?

Written by Karen Skidmore on - 3 Comments
Categories: Marketing Small Business, Selling You & Your Business, Social Media

It’s great to get feedback and suggestions from subscribers to my Twitter Checklist.  And as this question seems to come up from time to time, I thought you may enjoy it as a blog post. Twitter etiquette: How do you sell on Twitter, without doing the hard sell? Including the words “Selling” and “Twitter” in [...]

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