Need another client?
You probably know a little (or a lot!) about how our internal chitter chatter can affect our attitude and results in business. If we are feeling stressed and worried about failing or a project or not working … we usually do just that. And it’s the same with marketing. If during your working day you [...]
Perception is reality when it comes to your marketing
Exchanging tweets this morning with Marc Lawn of @businessgp about Tesco, reminded me of the recent Channel 4 programme Food. They looked at a shopping basket and compared the prices of identical products with all the major supermarkets – Waitrose, Sainsbury, Tesco, Asda and a few more. The results surprised me. I had always considered [...]
Social Networking Privacy Settings: How would your Facebook status update look on the front page of The Daily Mail?
Earlier this week I attended a presentation at school about online safety for our children. Run by the Lucy Faithfull Foundation it was enlightening and, at times, disturbing. I blogged about my thoughts on privacy settings the next day and after getting many comments and emails about the subject, I thought I would share some [...]
How private do you need to be on the internet?
Last night I attended a most excellent presentation at my children’s school. A representative from the Lucy Faithfull Foundation gave a session on online safety for our children. It was enlightening and incredibly shocking in parts. And it’s got me really fired up about privacy settings on the web. You see, what so many of business owners [...]
What comes first? Your products or your clients
You all know the conundrum of the chicken and the egg, don’t you? The chicken comes first because what lays the egg? But if chickens hatch from eggs, the egg has to be there first. And it’s the same dilemma for small business owners when deciding to create to products. If you haven’t got any [...]
Telephone Directory Marketing – just don’t do it!
When someone kindly subscribes to my newsletter, I always ask them a question: “What’s your biggest challenge in your business?” Out of all the answers I get, the most common one by far is “getting more clients”. And this is where the problems start. Wanting to “get more clients” is understandable. If you don’t have [...]
Are you selling wasp catchers during the wasp season?
Last week the kids and I stopped off for a bit to eat at the local garden centre. It was an independently run garden centre that offered a great range of garden stuff, including a very nice cafe. Sitting outside, the wasps had a field day with my kids’ apple juice (bad choice I know!) [...]
Why you should be in the business of selling ice cream
You all have your own favourite flavour of ice cream, don’t you? Double chocolate chip, fresh strawberries and cream or perhaps you like a 3 scoop combination. But however much I love to talk about food, this blog ain’t a food blog! My reference to ice cream relates to Andrea J Lee’s version of multiple [...]
The 3 rules of marketing for small businesses
More clients, more clients, more clients. This seems to be a common mantra chanted over and over again by small business owners. And it’s easy to feel overwhelmed by the amount of information and advice out there on how to get more clients. However, my favourite character on TV – the meerkat – has the right [...]
Treat your clients like children
Imagine a 5 year old boy. Let’s call him Tom. Tom needs looking after as his mum has to work and you have agreed to help out for a couple of hours after school. Now, Tom is a typical 5 year old boy. He wants to play football. He wants to go to the park [...]
-
Web Tech Club
Recent Comments
Helen Redfern on The Magpie Syndrome
Great article - I often think some people lose sight of the why they are involved in social networking -...Cate O'Neill on Trademark or Not: you decide after reading Cate’s story
Today was a very big day. Bambolina became Petalina! It has taken a year to successfully find and trademark a...John @ Fresh Fire on Do you display your prices on your website?
I have just been weighing up the pro's and con's and still can't make my mind up whether to put...Nick on The 3 rules of marketing for small businesses
Hi, Karen. Thanks - that's an interesting post. I really dislike using the phone and cold calling for my business...Russell king on Not enough hours in the day? Pah!
I have been putting off designing a new website for over a year. I seem to faff the most around...
4 Comments