Live Events and Workshops: How essential are they in your business model?
Whether you are in the business of selling services or products, nothing quite beats having live events integrated in to your business model. Live events can be one the most challenging parts of a business model to get right – after all, I’m sure you’ve grimaced at the thought of standing at the front of [...]
Robert De Niro may be waiting, but why are you talking Italian?
Image walking in to a room full of Italian people and start a conversation in English. There may well be a few people who would be able to switch over very easily from their Italian conversation, naturally in to yours. But for most, it will probably be a challenge to switch languages mid conversation and, [...]
Are you B2B, B2C or P2P?
Ask your bank for a loan or go see Business Link for a business plan audit and one of the boxes you will be probably asked to check is whether you are B2B or B2C. Traditionally, most businesses fitted in to either this B2B – business to business – or B2C – business to consumer [...]
How many clicks to find your contact details?
One of the most frustrating things about finding a business on the internet that you want to buy something from … is not being able to contact them! Yes, yes, yes – so you’ve got a contact us page. But, if your telephone number or email address is more than one click away from the [...]
Passive income and why I hate it
Passive income! Make money in your sleep! You too can make a six figure income from the internet! Shudder, cringe, weep in to my morning coffee!!! If there is one phrase I absolutely can’t stand it’s that “passive income” one. I know you know this really. This isn’t anything new is it? But it’s a [...]
What are you doing about your happy clients?
Attracting a new client can be as much as ten times more expensive than selling to an existing one. When you are a brand new business, starting from scratch, this is the approach you have to take. You have no pipeline. No existing database. You have to get out there to engage and meet and [...]
What do you think of niching?
For many small business owners who hear the word “niche”, they often shudder, frown or shake their heads. “But I want to help lots of people! If I niche, I’ll close myself off to too many people.” is the phrase I hear a lot. I remember the guy who called me about launching his new [...]
Are you laying out the welcome mat for your email newsletter subscribers?
When someone signs up for your email newsletter, that first contact is very important. Just imagine walking in to a new boutique that you have never seen before and the sales assistant behind the counter ignores you. Or even worse, the sales assistant jumps out from behind a pillar and starts to sell the most [...]
Failed Life Coach turned Business Owner
I have a t-shirt stored away in the back of my wardrobe. On the front (in Wham! 80’s style font) is emblazoned “Failed Life Coach”. When I first started my own business, I was an accredited Life Coach. I had big ambitions to building my practice. You know, the usual stuff … a 6 figure [...]
6 ways of using LinkedIn to build your brand online
LinkedIn has fast become one of the largest and most respected online business networks. According to Wikipedia, it had more then 75 million registered users in August of this year, spanning more than 200 countries. But how are you using it? Compared with sites such as Facebook and Twitter, it seems to be regarded as [...]
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Great article Karen, I can't wait to read the book!Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)
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