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Why you should be in the business of selling ice cream
You all have your own favourite flavour of ice cream, don’t you? Double chocolate chip, fresh strawberries and cream or perhaps you like a 3 scoop combination. But however much I love to talk about food, this blog ain’t a food blog! My reference to ice cream relates to Andrea J Lee’s version of multiple [...]
The 3 rules of marketing for small businesses
More clients, more clients, more clients. This seems to be a common mantra chanted over and over again by small business owners. And it’s easy to feel overwhelmed by the amount of information and advice out there on how to get more clients. However, my favourite character on TV – the meerkat – has the right [...]
What’s your book cover say about you?
Do people judge a book by its cover? Most of us have been taught to never pre-judge people and to always look beyond someone’s appearance before casting an opinion. And yes, in society this is certainly how I like to be treated. But, in business, we often find ourselves making snap decisions. You meet a [...]
How to make your clients feel good about themselves!
WARNING! Girly blog post coming up! If you really can’t read about muffin tops and mum-tums, click away now! Once again, I was faced with the old age dilemma. I had a full wardrobe but no idea what to wear. On Saturday night I was invited to a summer party and I had plans to [...]
Social Media Success: How Do You Make It Work?
There is no doubt that the growth in social media tools over the past couple of years has been enormous. Everywhere you go on the internet there seem to be references to business’ Twitter accounts and facebook pages. Follow us here, subscribe there, join online now. It’s easy to feel that everyone is tweeting, poking [...]
Does the ease of using the internet mean that we can stop the harder face-to-face stuff?
As you may have realised, the UK is in the middle of an election. I know, I know! You don’t need reminding, but I did want to put this situation in to context. We had a knock on the door the other day and it was my neighbour canvassing for our local Conservative MP. We [...]
How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
6 ways of using LinkedIn to build your brand online
LinkedIn has fast become one of the largest and most respected online business networks. According to Wikipedia, it had more then 75 million registered users in August of this year, spanning more than 200 countries. But how are you using it? Compared with sites such as Facebook and Twitter, it seems to be regarded as [...]
Robert De Niro may be waiting, but why are you talking Italian?
Image walking in to a room full of Italian people and start a conversation in English. There may well be a few people who would be able to switch over very easily from their Italian conversation, naturally in to yours. But for most, it will probably be a challenge to switch languages mid conversation and, [...]
What comes first? Your products or your clients
You all know the conundrum of the chicken and the egg, don’t you? The chicken comes first because what lays the egg? But if chickens hatch from eggs, the egg has to be there first. And it’s the same dilemma for small business owners when deciding to create to products. If you haven’t got any [...]
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