Are you crazy? Do you really do business with your competitors?
Isn’t doing business with your competitors crazy? However, did you know that one of the quickest ways of attracting new clients to your business is to use other business’ databases? And that even includes using your direct competitors. Now I am not suggesting in the slightest that you are to break in to their offices [...]
Personalised Marketing: How up close and personal do you get?
Personalised emails and letters aren’t anything new. Since the days of mail merge, it’s been relatively straight forward to insert people’s names where ever the magic code gets added. However, as technology gets cleverer and cheaper, personalisation becomes more accessible for businesses like mine and yours. Take the huge growth in personalised birthday cards, for [...]
A little about me …
I don’t often share much stuff about me on this blog. Most of the articles here are focused on sharing marketing advice and tips for your business. But it’s probably nice to show a little about me from time to time. Heather Bestel, from Mum’s Got a Business, published this interview with me yesterday on [...]
How to make your clients feel good about themselves!
WARNING! Girly blog post coming up! If you really can’t read about muffin tops and mum-tums, click away now! Once again, I was faced with the old age dilemma. I had a full wardrobe but no idea what to wear. On Saturday night I was invited to a summer party and I had plans to [...]
Some will, some won’t, so what … someone else is waiting!
Your first one or two years starting up your own business can be mentally tough. You start from nothing and then find yourself with one or two clients. Your confidence grows and you nervously push yourself that little bit more. Perhaps get out to a networking event or call up a contact or two from [...]
Not enough hours in the day? Pah!
Not enough time in the day to get all your stuff done? Pah! It’s not time that’s your issue – it’s a lack a direction! This may sound harsh but it’s true. None of us feel that we have enough hours in the day. It’s a complaint that slips easily off our tongues. And yet [...]
Does RL networking bring you nothing but cold leads?
The problem with face-to-face networking is that in can be a complete waste of time. And a complete waste of a lot of your time. A networking lunch may only be two hours, but what if you have spent the best part an hour getting there and then travelling back after the event. Early morning [...]
Twitter etiquette: How do you sell on Twitter?
It’s great to get feedback and suggestions from subscribers to my Twitter Checklist. And as this question seems to come up from time to time, I thought you may enjoy it as a blog post. Twitter etiquette: How do you sell on Twitter, without doing the hard sell? Including the words “Selling” and “Twitter” in [...]
Business Mindset Matters: the start up story from a small business owner
Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]
Why did you block me?
I got this message from one of my connections on LinkedIn today: “Long time, no speak. I hope all is well with you. I tried sending you a XXXX newsletter last week and it was blocked. May I ask if there is any reason why you blocked it? I would very much like to keep [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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