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Are you crazy? Do you really do business with your competitors?

Written by Karen Skidmore on - 5 Comments
Categories: Business Attitude, List Building, Selling You & Your Business

Isn’t doing business with your competitors crazy? However, did you know that one of the quickest ways of attracting new clients to your business is to use other business’ databases? And that even includes using your direct competitors. Now I am not suggesting in the slightest that you are to break in to their offices [...]

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5 Comments

Personalised Marketing: How up close and personal do you get?

Written by Karen Skidmore on - 7 Comments
Categories: Marketing Small Business, Selling You & Your Business

Personalised emails and letters aren’t anything new.  Since the days of mail merge, it’s been relatively straight forward to insert people’s names where ever the magic code gets added. However, as technology gets cleverer and cheaper, personalisation becomes more accessible for businesses like mine and yours. Take the huge growth in personalised birthday cards, for [...]

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7 Comments

A little about me …

Written by Karen Skidmore on - 4 Comments
Categories: Marketing Small Business, Selling You & Your Business

I don’t often share much stuff about me on this blog.  Most of the articles here are focused on sharing marketing advice and tips for your business.  But it’s probably nice to show a little about me from time to time. Heather Bestel, from Mum’s Got a Business, published this interview with me yesterday on [...]

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4 Comments

How to make your clients feel good about themselves!

Written by Karen Skidmore on - 3 Comments
Categories: Business Attitude, Creating Products, Selling You & Your Business

WARNING! Girly blog post coming up!  If you really can’t read about muffin tops and mum-tums, click away now! Once again, I was faced with the old age dilemma.  I had a full wardrobe but no idea what to wear. On Saturday night I was invited to a summer party and I had plans to [...]

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3 Comments

Some will, some won’t, so what … someone else is waiting!

Written by Karen Skidmore on - 5 Comments
Categories: Business Attitude, Marketing Small Business, Selling You & Your Business

Your first one or two years starting up your own business can be mentally tough.  You start from nothing and then find yourself with one or two clients.  Your confidence grows and you nervously push yourself that little bit more.  Perhaps get out to a networking event or call up a contact or two from [...]

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5 Comments

Not enough hours in the day? Pah!

Written by Karen Skidmore on - 36 Comments
Categories: Business Attitude, Selling You & Your Business

Not enough time in the day to get all your stuff done? Pah! It’s not time that’s your issue – it’s a lack a direction! This may sound harsh but it’s true.  None of us feel that we have enough hours in the day.  It’s a complaint that slips easily off our tongues. And yet [...]

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36 Comments

Does RL networking bring you nothing but cold leads?

Written by Karen Skidmore on - 2 Comments
Categories: Neworking Tips, Selling You & Your Business

The problem with face-to-face networking is that in can be a complete waste of time.  And a complete waste of a lot of your time. A networking lunch may only be two hours, but what if you have spent the best part an hour getting there and then travelling back after the event.  Early morning [...]

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2 Comments

Twitter etiquette: How do you sell on Twitter?

Written by Karen Skidmore on - 3 Comments
Categories: Marketing Small Business, Selling You & Your Business, Social Media

It’s great to get feedback and suggestions from subscribers to my Twitter Checklist.  And as this question seems to come up from time to time, I thought you may enjoy it as a blog post. Twitter etiquette: How do you sell on Twitter, without doing the hard sell? Including the words “Selling” and “Twitter” in [...]

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3 Comments

Business Mindset Matters: the start up story from a small business owner

Written by Karen Skidmore on - 11 Comments
Categories: Business Attitude, Marketing Live Events, Marketing Small Business, Prices & Charge Rates, Selling You & Your Business

Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]

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11 Comments

Why did you block me?

Written by Karen Skidmore on - 18 Comments
Categories: Business Attitude, How to do Email Newsletters, Selling You & Your Business

I got this message from one of my connections on LinkedIn today: “Long time, no speak. I hope all is well with you. I tried sending you a XXXX newsletter last week and it was blocked. May I ask if there is any reason why you blocked it? I would very much like to keep [...]

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18 Comments

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