Stop laying out a buffet
I came out with this phrase during a client session last week. Not sure why I was thinking about food (!) but I was on a rant about about creating value and stuff that stood out. The problem with buffets, where you offer everything all at once, is that they can be over whelming. I [...]
When is the right time to hire a virtual assistant?
How to hire a VA I was interviewed earlier this week by Carmen MacDougall, one of the leaders in the UK Virtual Assistant industry. She was putting together a book for VAs looking to build up their client list and wanted to find out how I went about hiring my first VA. It was more [...]
Live Events and Workshops: How essential are they in your business model?
Whether you are in the business of selling services or products, nothing quite beats having live events integrated in to your business model. Live events can be one the most challenging parts of a business model to get right – after all, I’m sure you’ve grimaced at the thought of standing at the front of [...]
How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
Promoting everything all of the time just confuses your clients
When you are marketing your business, you can’t help get passionate about what you do, do you? It can be all too easy to tell all your potential clients about all your products and services, all of the time. After all, you want to make sure they know everything about what you do, don’t you? [...]
Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer “affordable” and “low-cost” solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this happening on the High Street at the [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
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