Be different: a great reason to go premium
Last week I was blogging about 80% of your competitors are doing it wrong. It pays to be different and stand out from the crowd. On the day this blog went out, I got a tweet from someone I met at a conference a year ago. Janet Mohapi-Banks and I had a chat about her [...]
80% of your competitors are doing it wrong!
Wanted to share a BIG lesson I’ve learnt over the past couple of months. Recently I’ve joined the Nigel Botterill’s Entrepreneurial Circle. Love him or hate him, you can’t deny he’s been rather successful over recent years. And it’s exactly that reason why I am loving the stuff he does. But the BIG lesson I’ve [...]
Do you display your prices on your website?
If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I charge.” “I don’t want to put [...]
Business Mindset Matters: the start up story from a small business owner
Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]
Why only bad sales people drop their prices
Have you ever run an event such as a workshop or training seminar and at the last minute panicked and dropped your prices? You were just about to approve your leaflet design before sending to the printers and you heard a voice. Just a little voice – but a voice none the same. “The price [...]
Perception is reality when it comes to your marketing
Exchanging tweets this morning with Marc Lawn of @businessgp about Tesco, reminded me of the recent Channel 4 programme Food. They looked at a shopping basket and compared the prices of identical products with all the major supermarkets – Waitrose, Sainsbury, Tesco, Asda and a few more. The results surprised me. I had always considered [...]
How grateful are you for your clients?
I met up with a new client last week and was blown away by her photography. A self-taught amateur turned professional, it was obvious – even from someone who knows nothing about the art of photography – that she had a real eye for capturing startling images. But talent, a business does not make! When [...]
Why niche marketing works for small businesses
Niche marketing works for small businesses. The more focused you are on the particular problem that you can solve, the easier it is to communicate and spread the word about the solutions you offer. Imagine a coach who has a background in teaching and happens to love the great outdoors. What if you came to [...]
Marketing by Temptation: a lesson in wants and needs
I popped in to our local branch of Waitrose earlier this week for a couple of pints of milk and few veggies. Now the thing about food shopping in the likes of Waitrose and M&S, is that is very easy to get caught up and turn your 5 item list in to a over-loaded shopping [...]
Are you being honest enough about money?
When you started up your own business, you were probably full of enthusiasm. You may have felt like you had the power to change the world; you wanted to make things better for your clients. But have you fallen in to the trap of discounting your services to clients you feel can’t afford you? Have [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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