Last updated by Karen Skidmore at April 26, 2013.

Do you display your prices on your website?

If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I charge.” “I don’t want to put [...]

Read more...

Be different: a great reason to go premium

Last week I was blogging about 80% of your competitors are doing it wrong.  It pays to be different and stand out from the crowd. On the day this blog went out, I got a tweet from someone I met at a conference a  year ago.  Janet Mohapi-Banks and I had a chat about her [...]

Read more...

Why only bad sales people drop their prices

Have you ever run an event such as a workshop or training seminar and at the last minute panicked and dropped your prices? You were just about to approve your leaflet design before sending to the printers and you heard a voice.  Just a little voice – but a voice none the same. “The price [...]

Read more...

80% of your competitors are doing it wrong!

Wanted to share a BIG lesson I’ve learnt over the past couple of months.  Recently I’ve joined the Nigel Botterill’s Entrepreneurial Circle.  Love him or hate him, you can’t deny he’s been rather successful over recent years.  And it’s exactly that reason why I am loving the stuff he does. But the BIG lesson I’ve [...]

Read more...

Business Mindset Matters: the start up story from a small business owner

Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]

Read more...

Perception is reality when it comes to your marketing

Exchanging tweets this morning with Marc Lawn of @businessgp about Tesco, reminded me of the recent Channel 4 programme Food.  They looked at a shopping basket and compared the prices of identical products with all the major supermarkets – Waitrose, Sainsbury, Tesco, Asda and a few more. The results surprised me.  I had always considered [...]

Read more...

How grateful are you for your clients?

I met up with a new client last week and was blown away by her photography.  A self-taught amateur turned professional, it was obvious – even from someone who knows nothing about the art of photography – that she had a real eye for capturing startling images. But talent, a business does not make! When [...]

Read more...

Why niche marketing works for small businesses

Niche marketing works for small businesses.  The more focused you are on the particular problem that you can solve, the easier it is to communicate and spread the word about the solutions you offer. Imagine a coach who has a background in teaching and happens to love the great outdoors.  What if you came to [...]

Read more...

Marketing by Temptation: a lesson in wants and needs

I popped in to our local branch of Waitrose earlier this week for a couple of pints of milk and few veggies. Now the thing about food shopping in the likes of Waitrose and M&S, is that is very easy to get caught up and turn your 5 item list in to a over-loaded shopping [...]

Read more...

Are you being honest enough about money?

When you started up your own business, you were probably full of enthusiasm.  You may have felt like you had the power to change the world; you wanted to make things better for your clients. But have you fallen in to the trap of discounting your services to clients you feel can’t afford you? Have [...]

Read more...