6 ways of using LinkedIn to build your brand online
LinkedIn has fast become one of the largest and most respected online business networks. According to Wikipedia, it had more then 75 million registered users in August of this year, spanning more than 200 countries. But how are you using it? Compared with sites such as Facebook and Twitter, it seems to be regarded as [...]
Social Networking Privacy Settings: How would your Facebook status update look on the front page of The Daily Mail?
Earlier this week I attended a presentation at school about online safety for our children. Run by the Lucy Faithfull Foundation it was enlightening and, at times, disturbing. I blogged about my thoughts on privacy settings the next day and after getting many comments and emails about the subject, I thought I would share some [...]
The vuvuzela social media strategy: are you doing it?
If there is one topic that is guaranteed to unite the whole nation, if not the whole world, at the moment is the dislike of those darn vuvuzelas at the World Cup Matches. My OH, like so many other football fans, is watching the matches on mute as he can’t stand the sound of those [...]
Does the ease of using the internet mean that we can stop the harder face-to-face stuff?
As you may have realised, the UK is in the middle of an election. I know, I know! You don’t need reminding, but I did want to put this situation in to context. We had a knock on the door the other day and it was my neighbour canvassing for our local Conservative MP. We [...]
Are you being ignored in the Twitter playground?
Last week I got an email from someone who saw me speak on the subject of using Twitter for small businesses. It was titled “Help Please – slightly ranty and desperate”. Having been a Twitter for some months, this small business owner was feeling like a child coming home and saying “no-one wants to play [...]
LinkedIn: Offline + Online = Make Sense Networking
LinkedIn is proving to be one of the more popular social networks for business; a safe haven where “normal” business rules seem to apply. Facebook is great for your “water-cooler” chat and sharing photos. Twitter works for the “cocktail hour” chat, buzzing with link sharing and playful banter. But LinkedIn is the platform that many [...]
How to Manage Your Googleability
How many times have you checked someone out on the internet before meeting them? Perhaps you are off to a conference or networking event and you’ve checked out the speaker’s credentials before attending. Some may call it stalking! But for most of you, being able to read someone’s LinkedIn profile or look at their website [...]
Who the Google are you?
When was the last time you Googled yourself? I was asking around a few months ago for some personal recommendations of a business coach/mentor. One guy came highly recommended from someone who was working with him at present and I was given his name and contact details. I always like to check someone out online [...]
Facebook, LinkedIn, MySpace: Which social networks should you belong to?
There are umpteen numbers of social networks out there to choose from. There are the obvious big ones, such as Facebook, LinkedIn and MySpace but once you start searching around, you soon realise there are many other, smaller and more focused one to explore. But join too many and there is the danger that you [...]
Twitter – Is it about conversation or is it about automation?
There is an awful lot of advice out there (me included!) that talk about automating Twitter; talk about being able to schedule your tweets using devices such as TweetLater; talk about automatically updating your Facebook postings with Twitter. All of which save you time to be able to spend so that your marketing is working [...]
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