LinkedIn Connections: how personal are your invitations?
Out of the all the social networks, LinkedIn is the one that feels safest for most small business owners. You are on LinkedIn to talk business and do business. There is none of this confusing funny cat video sharing or having conversations about what you’ve had for lunch. You turn up on LinkedIn suited and [...]
How public do you need to be about your private stuff
Whether you have started using social media in your marketing or not, there’s not a day that goes past without some celeb or footballer getting in trouble from one of their tweets or Facebook updates. It seems that when it’s just us and our iPhones, it’s easy to forget that the messages we send out [...]
LinkedIn Companies: 5 important points to consider before you set one up
LinkedIn have been releasing some lovely new features to their company profiles over the past couple of months. Competing alongside Facebook Pages, you can now add banners, videos and testimonials buttons which synch up with your website. Rather nifty! But before you go dashing off creating your own company page, here 5 important things to [...]
Sort your house out before you invite guests in
If you knew you were expecting visitors at your home, would you leave your pots and pans stacking up in the kitchen sink and your washing hung up to dry in the front hall? So why would you leave your website in a mess when you go out and invite interested clients in from social [...]
Robert De Niro may be waiting, but why are you talking Italian?
Image walking in to a room full of Italian people and start a conversation in English. There may well be a few people who would be able to switch over very easily from their Italian conversation, naturally in to yours. But for most, it will probably be a challenge to switch languages mid conversation and, [...]
Your website home page – how important is it any more?
When businesses first started going online and creating websites to promote themselves, it seemed appropriate to replicate exactly what they did offline – create online versions of the brochures they sent out by mail or gave directly to clients. But what worked in the 90’s and early part of this decade just doesn’t cut it [...]
How to deal with inappropriate messages on Facebook
How would you feel if you got this message below? “hi. I came across you when i was searching for a friend.Your beauty certainly have gotten me so hypnotized and I couldn’t look further,You have got cute looks probably that got me attracted to you.i will like to know you if you don’t mind,this is my email(XXXX@yahoo.com) [...]
Twitter Follower Ratios – do you really care?
When checking someone out on Twitter, do you check out their follower to following ratio? Do you make assumptions about someone who has only a few hundred followers? And do you think someone is a Twitter scammer if the ratio is heavily skewed one way or another. Or don’t you really care? I attended one [...]
Follow Friday on Twitter? Huh?
A question that comes up weekly is what on earth is Follow Friday on Twitter. Twitter seems to have it’s own unique language and acronyms and it’s easy to get lost and confused trying to translate it. So as it’s Friday and it is officially Follow Friday in the Twitterverse, here is a short video [...]
Social Media and Emperor’s New Clothes
Up and down the country, there appears to be a domino effect. Advertising agencies, marketing departments, web masters – they all seem to be bolting on “Like Me” Facebook buttons and “Follow Me on Twitter” links to websites. People are being friended on Facebook by national carpet companies and major coffee chains. And I don’t know [...]

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