Warning: social media can make you less social!
As tweeting and facebooking becomes more the norm at networking events and conferences, social media is starting to affect people’s sociability. I’m sure we’ve all tutted at some point or another at the growing concerns that children spend more and more time glued to some form of screen. But have you stopped and looked around you [...]
Does RL networking bring you nothing but cold leads?
The problem with face-to-face networking is that in can be a complete waste of time. And a complete waste of a lot of your time. A networking lunch may only be two hours, but what if you have spent the best part an hour getting there and then travelling back after the event. Early morning [...]
Why most small business marketing just doesn’t work
There’s lots to do to market your business, isn’t there? There’s stuff that you can do for free, like Twitter or Facebook. There’s stuff that costs a little like networking and websites. And there’s stuff that costs lots like direct mailings and advertising. But even though the amount of money you have to spend can [...]
What’s your book cover say about you?
Do people judge a book by its cover? Most of us have been taught to never pre-judge people and to always look beyond someone’s appearance before casting an opinion. And yes, in society this is certainly how I like to be treated. But, in business, we often find ourselves making snap decisions. You meet a [...]
LinkedIn: Offline + Online = Make Sense Networking
LinkedIn is proving to be one of the more popular social networks for business; a safe haven where “normal” business rules seem to apply. Facebook is great for your “water-cooler” chat and sharing photos. Twitter works for the “cocktail hour” chat, buzzing with link sharing and playful banter. But LinkedIn is the platform that many [...]
How to get talked about when you are not in the room
Networking is one of the most effective forms of marketing, especially when you run your own business. Even with the explosion of sites such as Facebook and LinkedIn, nothing quite beats being able to get in front of “real” people, shaking them by the hand and having a face-to-face conversation. But, let’s be honest here. [...]
Make Networking Work – Follow Up At All Times
Networking can be such a successful marketing strategy for many small business owners, but when done half-cut it can be more of a case of not-working rather than networking. Following up on the people you met and business cards you exchanged is critical to starting the relationship building process. It’s all very well collecting business [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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