Telephone Directory Marketing – just don’t do it!
When someone kindly subscribes to my newsletter, I always ask them a question: “What’s your biggest challenge in your business?” Out of all the answers I get, the most common one by far is “getting more clients”. And this is where the problems start. Wanting to “get more clients” is understandable. If you don’t have [...]
Are you selling wasp catchers during the wasp season?
Last week the kids and I stopped off for a bit to eat at the local garden centre. It was an independently run garden centre that offered a great range of garden stuff, including a very nice cafe. Sitting outside, the wasps had a field day with my kids’ apple juice (bad choice I know!) [...]
Is September the new January?
After having most of the summer off it’s now back to school and back to work. Even though I haven’t been at school for more than 23 years, I still get suckered in to all the stationery special offers. I may not need my protractor or compass any more but there’s nothing lovelier than the [...]
Why you should be in the business of selling ice cream
You all have your own favourite flavour of ice cream, don’t you? Double chocolate chip, fresh strawberries and cream or perhaps you like a 3 scoop combination. But however much I love to talk about food, this blog ain’t a food blog! My reference to ice cream relates to Andrea J Lee’s version of multiple [...]
The 3 rules of marketing for small businesses
More clients, more clients, more clients. This seems to be a common mantra chanted over and over again by small business owners. And it’s easy to feel overwhelmed by the amount of information and advice out there on how to get more clients. However, my favourite character on TV – the meerkat – has the right [...]
Treat your clients like children
Imagine a 5 year old boy. Let’s call him Tom. Tom needs looking after as his mum has to work and you have agreed to help out for a couple of hours after school. Now, Tom is a typical 5 year old boy. He wants to play football. He wants to go to the park [...]
Advertise your free stuff
Advertising is a funny old game. We live in a society that is bombarding us with adverts every minute of every day. Some advertising is useful and informative. Some advertising has even become part of our culture and language – think of the Heineken “Refreshing The Parts” campaign and Martini “Anywhere, Anytime, Any Place” (apologies [...]
Stop selling what you do
Your customers and clients rarely buy what it is that you offer, especially if you are a service based business. It doesn’t matter whether you are a coach, photographer or website designer – people don’t actually buy the coaching, photos or websites. And this is why most service-based businesses fail. The life coach who is [...]
The secrets to creating time
Can you really create extra time to spend on your business? When you run your own business and work for yourself, spending time on your business can be hard to do. After all, you are so busy trying to market yourself and then working on the clients you generate, spending time “on” your business can [...]
The 5 senses of marketing – how many do you use?
Several months a go I wanted to order a bunch of flowers to be delivered to my sister-in-law in Brighton. Wanting to find a local florist, I went to Google and searched for “florist in Brighton”. The first florist I called very politely told me to look at their website and choose one of the [...]
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