What comes first? Blog, email newsletter or website?
What came first? The chicken or the egg? This legendary conundrum can puzzle kids of all ages (and yes, I know I am still a big kid too?!) This same conundrum can puzzle small business owners who struggle with deciding what to start with first: a website, a blog or an email newsletter. To be brutally [...]
Twitter etiquette: How do you sell on Twitter?
It’s great to get feedback and suggestions from subscribers to my Twitter Checklist. And as this question seems to come up from time to time, I thought you may enjoy it as a blog post. Twitter etiquette: How do you sell on Twitter, without doing the hard sell? Including the words “Selling” and “Twitter” in [...]
Business Mindset Matters: the start up story from a small business owner
Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]
Live Events and Workshops: How essential are they in your business model?
Whether you are in the business of selling services or products, nothing quite beats having live events integrated in to your business model. Live events can be one the most challenging parts of a business model to get right – after all, I’m sure you’ve grimaced at the thought of standing at the front of [...]
Sort your house out before you invite guests in
If you knew you were expecting visitors at your home, would you leave your pots and pans stacking up in the kitchen sink and your washing hung up to dry in the front hall? So why would you leave your website in a mess when you go out and invite interested clients in from social [...]
Dont fall in to the Facebook trap – make it your welcome mat, not your home
Yesterday there was uproar around Facebook communities. Facebook where making changes to the business pages and after a 9 minute outage, the new look Page had gone as quickly as it appeared. “How dare they change the format of the Pages” was one comment I read. “Don’t they know it businesses like ours that pay [...]
Why only bad sales people drop their prices
Have you ever run an event such as a workshop or training seminar and at the last minute panicked and dropped your prices? You were just about to approve your leaflet design before sending to the printers and you heard a voice. Just a little voice – but a voice none the same. “The price [...]
Passive income and why I hate it
Passive income! Make money in your sleep! You too can make a six figure income from the internet! Shudder, cringe, weep in to my morning coffee!!! If there is one phrase I absolutely can’t stand it’s that “passive income” one. I know you know this really. This isn’t anything new is it? But it’s a [...]
What are you doing about your happy clients?
Attracting a new client can be as much as ten times more expensive than selling to an existing one. When you are a brand new business, starting from scratch, this is the approach you have to take. You have no pipeline. No existing database. You have to get out there to engage and meet and [...]
Twitter Follower Ratios – do you really care?
When checking someone out on Twitter, do you check out their follower to following ratio? Do you make assumptions about someone who has only a few hundred followers? And do you think someone is a Twitter scammer if the ratio is heavily skewed one way or another. Or don’t you really care? I attended one [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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