The Magpie Syndrome
Rebecca is a coach. She wants to help women who have experienced bad relationship breakdowns. She’s got a basic website together, printed some business cards and a leaflet but she hasn’t a clue where to start finding her new clients. She’s been along to a local networking event and met an approachable chap called Simon. [...]
80% of your competitors are doing it wrong!
Wanted to share a BIG lesson I’ve learnt over the past couple of months. Recently I’ve joined the Nigel Botterill’s Entrepreneurial Circle. Love him or hate him, you can’t deny he’s been rather successful over recent years. And it’s exactly that reason why I am loving the stuff he does. But the BIG lesson I’ve [...]
Stop with the content! Promote first …
When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. I ran a session at the Web Tech Club last month on how to run virtual events – teleseminars and webinars – and this was my biggest rant of the session [...]
Help! Other people are copying my brand and ideas
Earlier this week, I got an email from a new subscriber to my newsletter telling me that one of the biggest challenges they are faced with was that people were copying their brand and ideas. Now, I just want to be clear that I’m not a legal expert! If someone has stolen intellectual or creative [...]
Personalised Marketing: How up close and personal do you get?
Personalised emails and letters aren’t anything new. Since the days of mail merge, it’s been relatively straight forward to insert people’s names where ever the magic code gets added. However, as technology gets cleverer and cheaper, personalisation becomes more accessible for businesses like mine and yours. Take the huge growth in personalised birthday cards, for [...]
Personalised video marketing: Too clever? Too personal?
There’s nothing new about personalised marketing. We’ve been able to mail merge for a long time now but this particular campaign from Cancer Research caught my eye the other week. I’ve been meaning to video it and show you, so here it is. What do you think?
7 reasons to include events in your marketing plan
There is nothing quite like a live event – workshop, seminar, launch, sale, product demonstration – to get your marketing working for you and attracting more of the right clients. Ever since I started up in business in 2004, I have found myself including some kind of live group event in my overall marketing plan. [...]
How persistent are you?
Hindhead Tunnel now open! Yesterday saw the opening of the Hindhead Tunnel; a £371 Million road bypass project almost completed. It boosts to be the longest road tunnel in the UK measuring at 1.1 miles and is a most beautifully designed – almost TelyTubby like in appearance – piece of engineering work. The A3 is [...]
Get found on Google: reasons why your website is not be coming up in the search results
Hands up if your website is floating around in hyperspace, attracting no more than a few dozen clicks every month? It’s easy to fall in to the trap of getting a website up and running, only to hold your head in despair because you are not getting the online traffic you thought you were going [...]
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
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Caroline on Opt-in offers: are you giving away the wrong stuff?
Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
FB and Twitter are really making people more close and the best way of sharing your thoughts but sometime it...text loans no credit check on Personalised Marketing: How up close and personal do you get?
Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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