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Do long sales letters really work?
Have you ever found yourself on a web page that seems to scroll on and on and on? The page usually starts off with “Dear Friend” which then flows in to an endless banter trying to get you to buy what ever it is that is on offer. And it’s usually punctuated with dozens of [...]
Reviewing & monitoring your marketing is boring, right?
Everyone always seem hungry for new ideas on how to attract clients do their business, don’t they? They want to know the latest web-tool to use, the next social networking site, the new way of reaching out to a new target audience. But how many of you take the time to step back and review [...]
Marketing Drip-Feed is Essential for Small Business Success
As we still face recession headlines, there will be no doubt that one of the reasons why some businesses will survive and others fail, will be the consistency of their marketing. Many self-employed professionals have relied on referrals over the past few years. They have built up a strong reputation and enjoyed a steady flow [...]
The 3 rules of marketing for small businesses
More clients, more clients, more clients. This seems to be a common mantra chanted over and over again by small business owners. And it’s easy to feel overwhelmed by the amount of information and advice out there on how to get more clients. However, my favourite character on TV – the meerkat – has the right [...]
Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer “affordable” and “low-cost” solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this happening on the High Street at the [...]
Do Small Businesses Really Have Time For Marketing?
I reviewed a consultant’s LinkedIn profile the other day and after I had emailed over the report, we arranged to speak on the phone to go through my advice and recommendations. Unfortunately, to make his LinkedIn profile work harder for him, it became apparent that this consultant was trapped by the “time excuse”. He felt [...]
Do you display your prices on your website?
If there is one question that comes up time and time again with clients who want their website reviewed, it’s this: “Do I display my prices?” My answer time and time again is YES! Of course! Why wouldn’t you? “Oh, because I don’t want my competitors knowing what I charge.” “I don’t want to put [...]
What’s your book cover say about you?
Do people judge a book by its cover? Most of us have been taught to never pre-judge people and to always look beyond someone’s appearance before casting an opinion. And yes, in society this is certainly how I like to be treated. But, in business, we often find ourselves making snap decisions. You meet a [...]
Ten Top Tips for Marketing Your Small Business
Struggling to market your business at the moment? It can be tough to work out what to do to attract the right clients and what you should be doing. So here are my ten top tips to help you kick your marketing in to action. 1. Know who your customer is – the clearer you [...]
Does the ease of using the internet mean that we can stop the harder face-to-face stuff?
As you may have realised, the UK is in the middle of an election. I know, I know! You don’t need reminding, but I did want to put this situation in to context. We had a knock on the door the other day and it was my neighbour canvassing for our local Conservative MP. We [...]
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Karen Skidmore on Does the size of your mailing list really matter?
Thanks Sandy! Delighted that you enjoy my articles.Sandy gamble on Does the size of your mailing list really matter?
Karen I always love reading your articles. You have so much common sense! Hope to see you soon. Anyway keep...Julie - Beach Villa Barbados on Do you display your prices on your website?
Interesting blog Karen which I stumbled across while determining the strategy for our new website. For us its a...Karen Skidmore on 6 ways of using LinkedIn to build your brand online
Thank you Claire. Much appreciated :O)Claire Palmer on 6 ways of using LinkedIn to build your brand online
Fabulous piece Karen, I will be pointing clients to this as its such a good starter & reminder for people.
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