How a nail technician training room got me started marketing workshops
When marketing live events and workshops, the biggest cost and hit to your profit line is often the venue. It can be tough when you have made the decision to start offering group sessions, only to fall at the first hurdle – the conference day delegate rate! The traditional conference hotel or business centre can [...]
Buy a dedicated domain for your individual products
For those of you who have just the one website promoting your business online and yet have several programmes, products or specific workshops on offer, having a dedicated domain for each programme, product or workshop can make your marketing messages work more effectively (as well as helping your search engine optimisation). It is a great [...]

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