How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
What’s that gathering dust on your desk?
In this online world that we all seem to live in, it is easy to focus all your efforts on one or more of the new social media tools at the start of this new year. Yup, Twitter, LinkedIn and Facebook are being used more and more by small businesses. But did you know that [...]
Why niche marketing works for small businesses
Niche marketing works for small businesses. The more focused you are on the particular problem that you can solve, the easier it is to communicate and spread the word about the solutions you offer. Imagine a coach who has a background in teaching and happens to love the great outdoors. What if you came to [...]
Promoting everything all of the time just confuses your clients
When you are marketing your business, you can’t help get passionate about what you do, do you? It can be all too easy to tell all your potential clients about all your products and services, all of the time. After all, you want to make sure they know everything about what you do, don’t you? [...]
6 Common Mistakes Made When Marketing Events & Workshops
Adding workshops and training events to your business mix can be an excellent way of increasing your revenue as well as raising your profile in your local market place. Workshops can be run at plush hotels, coffee bars, online, through conference calls – in fact when you let your imagination run wild, events can be [...]
Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. TO have the your logo in the right corner of your invoice. After all you have standards and the right business image [...]
Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
Whether you are just starting up your own business from home or have been working for yourself for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your business, but also to keep you on track. A marketing plan is really quite [...]
Writing Marketing Copy? Know your customer first!
Had a great business mentoring session with a client last week who wanted to focus on getting an action plan together to help her write her website copy. The design and template was done, but it couldn’t go live until the copy had been written. However, one hour later we had not only time planned [...]
Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer “affordable” and “low-cost” solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this happening on the High Street at the [...]
Marketing by Temptation: a lesson in wants and needs
I popped in to our local branch of Waitrose earlier this week for a couple of pints of milk and few veggies. Now the thing about food shopping in the likes of Waitrose and M&S, is that is very easy to get caught up and turn your 5 item list in to a over-loaded shopping [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Very useful tips, well i have lots of doubt before in my mind which are cleared after going through this...Sherrill church on The Magpie Syndrome
Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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