Stop with the content! Promote first …
When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. I ran a session at the Web Tech Club last month on how to run virtual events – teleseminars and webinars – and this was my biggest rant of the session [...]
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
How to make a book launch rock!
There’s nothing like introducing a new product to the market infront of 150 hungry customers! And if there is one thing that Dee Blick is fantastic at it is bringing together an amazing group of people to launch her second marketing book. The queue to wait for her to sign her book was loooong! And [...]
One week? One month? One year? Or not at all?
If I was to ask you how far ahead do you plan your marketing, what would you say? Do you splutter in to your morning coffee and stammer “Plan? Do I have to plan my marketing?” Or do you merrily dig out out a your inch thick marketing plan that’s buried under piles of paperwork [...]
When is the right time to hire a virtual assistant?
How to hire a VA I was interviewed earlier this week by Carmen MacDougall, one of the leaders in the UK Virtual Assistant industry. She was putting together a book for VAs looking to build up their client list and wanted to find out how I went about hiring my first VA. It was more [...]
Business Mindset Matters: the start up story from a small business owner
Special Audio Download: “Alexander Technique Teacher turned Business Owner” Sarah Chatwin started up her business in 2009 after qualifying as an Alexander Technique Teacher in Central London and spent the first 12 months putting in to practice the Alexander Technique skills that she had learnt. But as for the running of the business, she realised [...]
Live Events and Workshops: How essential are they in your business model?
Whether you are in the business of selling services or products, nothing quite beats having live events integrated in to your business model. Live events can be one the most challenging parts of a business model to get right – after all, I’m sure you’ve grimaced at the thought of standing at the front of [...]
Treat your clients like children
Imagine a 5 year old boy. Let’s call him Tom. Tom needs looking after as his mum has to work and you have agreed to help out for a couple of hours after school. Now, Tom is a typical 5 year old boy. He wants to play football. He wants to go to the park [...]
Stop selling what you do
Your customers and clients rarely buy what it is that you offer, especially if you are a service based business. It doesn’t matter whether you are a coach, photographer or website designer – people don’t actually buy the coaching, photos or websites. And this is why most service-based businesses fail. The life coach who is [...]
Why most small business marketing just doesn’t work
There’s lots to do to market your business, isn’t there? There’s stuff that you can do for free, like Twitter or Facebook. There’s stuff that costs a little like networking and websites. And there’s stuff that costs lots like direct mailings and advertising. But even though the amount of money you have to spend can [...]
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Thanks for another very insightful article Karen which I have duly shared to my networks. I am helping my partner to...Kevin Cook on The Magpie Syndrome
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Sounds like you're writing about me there and the conversation we had :)Karen Macphee on The Magpie Syndrome
Had you read my mind this is me, feel like a spinning plate focusing on how popular my twitter account...
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