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Promote Less and Charge More
One of the easiest ways of making your business more profitable is to stop offering lots of choice and put your prices up. Offer “affordable” and “low-cost” solutions to your clients and it is easy to get caught in the trap of constant promotions. You can see this happening on the High Street at the [...]
How to Get Testimonials Working Harder For You
I am sure you all know that testimonials are a great addition to your website, leaflets and brochures. Rather than bleating on about how good you are, let your clients tell it in their own words. They work because its “social proof”. The same way that 8 out 10 cats prefer Whiskers, your potential clients [...]
Completion not perfection
It can be expected that everything you do in your business, you want done right. To have the correct grammar and spelling. To have the right message and images in your marketing material. TO have the your logo in the right corner of your invoice. After all you have standards and the right business image [...]
One week? One month? One year? Or not at all?
If I was to ask you how far ahead do you plan your marketing, what would you say? Do you splutter in to your morning coffee and stammer “Plan? Do I have to plan my marketing?” Or do you merrily dig out out a your inch thick marketing plan that’s buried under piles of paperwork [...]
Writing a Marketing Plan for Your Small Business: The 3 questions you must answer
Whether you are just starting up your own business from home or have been working for yourself for several years, a clear marketing plan is essential to not only show you what you should be doing to attract clients to your business, but also to keep you on track. A marketing plan is really quite [...]
Promoting everything all of the time just confuses your clients
When you are marketing your business, you can’t help get passionate about what you do, do you? It can be all too easy to tell all your potential clients about all your products and services, all of the time. After all, you want to make sure they know everything about what you do, don’t you? [...]
Stop with the content! Promote first …
When it comes to marketing workshops, programmes and webinars the number one BIGGEST mistake small businesses make is spending time developing the content first. I ran a session at the Web Tech Club last month on how to run virtual events – teleseminars and webinars – and this was my biggest rant of the session [...]
Are you afraid of spamming?
Most small business owners who use email newsletters in their marketing don’t send enough emails! I bet most of you who use email marketing stick to sending out a monthly newsletter, don’t you? ”I don’t want to annoy my subscribers”, I hear you say. But, here’s the problem. An email newsletter that goes out once [...]
How to make a book launch rock!
There’s nothing like introducing a new product to the market infront of 150 hungry customers! And if there is one thing that Dee Blick is fantastic at it is bringing together an amazing group of people to launch her second marketing book. The queue to wait for her to sign her book was loooong! And [...]
When is the right time to hire a virtual assistant?
How to hire a VA I was interviewed earlier this week by Carmen MacDougall, one of the leaders in the UK Virtual Assistant industry. She was putting together a book for VAs looking to build up their client list and wanted to find out how I went about hiring my first VA. It was more [...]
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Karen Skidmore on Does the size of your mailing list really matter?
Thanks Sandy! Delighted that you enjoy my articles.Sandy gamble on Does the size of your mailing list really matter?
Karen I always love reading your articles. You have so much common sense! Hope to see you soon. Anyway keep...Julie - Beach Villa Barbados on Do you display your prices on your website?
Interesting blog Karen which I stumbled across while determining the strategy for our new website. For us its a...Karen Skidmore on 6 ways of using LinkedIn to build your brand online
Thank you Claire. Much appreciated :O)Claire Palmer on 6 ways of using LinkedIn to build your brand online
Fabulous piece Karen, I will be pointing clients to this as its such a good starter & reminder for people.
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